Are you looking for new ways to boost sales? Do you realize that this is the key to the future success of your business?
It goes without saying that increased sales leads to increased revenue. As true as this may be, there’s something to remember: boosting sales is easier said than done.
If you want to take your sales to the next level, you’ll need to review your current approach, determine what is and is not working, and pinpoint changes you can make for the better.
Think Outside the Box
Did you know that 44% of salespeople give up after one follow-up with a prospect?
Fixing this problem sounds simple: make sure your sales team follows up more than once, as to increase the chance of making a deal.
While this is a good approach, there’s more to it than that. There are times when you need to think outside the box.
Through the use of SAP SuccessFactors, for example, companies come to find that they are able to provide a higher quality customer experience.
This doesn’t have anything to do with making more phone calls or sending more emails. Instead, it all comes down to understanding the sales competencies that have the biggest impact on customer experience, which allows for a more targeted approach.
SAP SuccessFactors gives organizations the tools they need to not only capture and understand these sales competencies, but to also implement the proper training and combine this with a system for monitoring progress.
Sometimes, thinking outside of the box is all that it takes to increase sales.
Three More Methods of Increasing Sales
Since no two companies are the same, you need to create and implement a unique sales strategy.
When pondering the many ways to increase sales, here are three ideas that should enter your mind:
- Put the Phone Down
Despite the fact that 92% of all customer interactions happen on the phone, you need to move away from this strategy (even if just a little).
It’s 2017 out there, meaning that you have more options available than ever before. For example, cold emailing is all the rage, with this giving you the ability to directly connect with prospects, all in a more efficient (and timely) manner.
Salespeople will always find a place for the phone, but this is no longer the only method for connecting with prospects. Email and social media are your friends.
- Use Inbound Marketing to Generate Sales Leads
Here is something to think about: 68% of inbound marketers believe their organization’s marketing strategy is effective.
While the word “effective” means something different to everyone, many marketers care about nothing more than generating leads. This is their primary goal, and that’s how they judge their success.
Outbound sales and marketing strategies still have a place in today’s business world, but inbound marketing continues to pick up steam. This is a strategy no company can afford to ignore.
- Devote More Time and Effort to Customer Service
Active selling is a great way to boost sales and profit, but have you taken the time to consider the other side of things?
This is where customer service comes into play. This encompasses current customers, as well as prospects you are trying to convert.
By devoting more time and effort to customer service, you’ll find that your clients are more than willing to stick with your company through thick and thin. You make them feel wanted, and that’s important in today’s competitive landscape.
From reducing customer service burnout to ensuring that your reps and salespeople are on the same page, this is a top tactic for increasing sales. It simply takes more time and devotion on your part.
There is a nearly unlimited number of ways to increase sales. From the use of SAP SuccessFactors to a targeted focus on inbound marketing and customer service, any company, regardless of size and industry, can adjust its sales strategy with the hopes of boosting revenue.
There is no way of knowing for sure what will work, so trial and error is often the best approach. This could eventually lead you toward a sales strategy that has a big impact on your company’s bottom line.
Have you experimented with SAP SuccessFactors as a means of increasing sales? Did you have any success? What other strategies do you rely on?