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As a small business owner, there are numerous tips and tricks available to help you gain an edge on the competition. However, between managing your staff, processes, inventory, and setting out numerous other small fires, it can be tough to find the tools needed to help you through smooth sailing. Yes, even though we all want to be up on the latest and greatest trends, it can be difficult to know where to start.


Perhaps one of the most difficult parts about equipping your team to be successful isn’t necessarily understanding the overall products needed, but what specifically separates the good from the great. However, luckily for you, I’ve listed out a few of my favorite tools that have helped my business grow. From operations to marketing, these are the primary resources that have helped my business grow tremendously.


Check them out below:


SAP SuccessFactors


If you’re looking for a one-stop shop to handle your HR needs, then look no further than SAP SuccessFactors. As one of the top HR management tools, SuccessFactors can help with everything from payroll to recruiting and, even, onboarding talent. With all that’s offered, SuccessFactors is a tremendous timesaver that benefits all members of an organization.


A Great Logo


As a small business, your brand’s identity is one of the most crucial elements to your success. Your logo not only serves as your calling card,  but it also sets the tone for your core mission and purpose. If you’re looking for an affordable option that will provide an excellent product, I highly suggest using a service like Deluxe to get you underway.




While most small businesses aim to have the best grasp they can on social media, it can be tough to keep up with. That’s why products like Calendy are so great, as they take the pain out of planning. Basically, Calendy allows you to set up a social media calendar and collaborate on it with your team. Check this out if you’re looking to get on the ball with keeping up with posting.




From Fortune500 companies to Mom and Pop shops, email marketing is a constant challenge, but a necessary key to market success.. Truthfully, there’s a lot of data that goes into running successful email strategies, which is why using something like MailChimp can be a great asset for your business. MailChimp offers  custom templates, analytics, automated responses, as well as e-commerce integrations. Plus, as Litmus Software notes, 53% of marketing emails are opened on mobile, which MailChimp can help you target seamlessly with their responsive designs.


Google AdWords


If you’re not familiar with AdWords, then I highly suggest you start doing your research now. After all, Google’s bread-and-butter product is responsible for taking home over half of the world’s mobile internet advertising revenue, and it’s easy to see why. Google’s paid ads are one of the most effective means of promoting your small business, allowing you to target potential customers via specific search terms curtailed to what you offer over the competition. When it comes to driving traffic digitally, AdWords is one of the best out.




Although it’s one of the oldest elements of any business, the point-of-sale system has received a major facelift in the past few years, with companies like Clover leading the charge. From in-person to online, Clover can not only track sales but help you out with your promotional items for frequent buyers. Additionally, it also eases the process for tipping, which considering 86% of customers prefer to tip on screen, your employees will love Clover as well.




Doodle is a simple product, but one that serves an incredibly important purpose. Doodle basically makes it easier to schedule appointments and meetings with groups of people. While that may sound silly, you’d be surprised by how much money businesses lose due to poor scheduling. In fact, in health care alone, missed appointments account for an estimated $150 billion in lost revenue. Albeit, health is primarily based on checkups and meetings, but the basic principle remains regardless of the industry.




The goal for Slack is to eliminate pointless emails and improve communications within teams. The chat platform has taken the tech world by storm, becoming one of the fastest growing startups out. And with over 5 million people currently using the messaging platform, Slack can help your small business cut out the clutter with conversation so you can get things done more efficiently.

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