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Author's profile photo Nazli Simsek

Classroom Training: SAP Hybris Marketing Cloud Customization & Integration

This course is designed to provide an in depth understanding about the implementation of different modules of the SAP Hybris Marketing Cloud solution. The course aims not only to showcase “What are the underlying technical concepts” but also to provide information on “How to enhance the standard functionalities”.

Multiple hands-on exercises are used to facilitate:

  • Options of configuration and enhancements in the standard solution
  • Details about the integration of SAP Hybris Marketing Cloud with SAP Hybris Commerce and SAP Hybris Cloud for Customer

Date & Time:

Day 1

12 July 2017: 09:30AM CET – 04:30PM CET

  • Overview – Introduction to SAP Hybris Marketing Cloud
  • Unit 1
    • Consumer & Customer Profiling
    • Segmentation
    • Predictive Models and Scores

Day 2

13 July 2017: 08:30AM CET – 04:30PM CET

  • Unit 2
    • Business Administration Tasks and Data Upload
    • Data Upload
  • Unit 3 – Marketing Campaign Scenarios
  • Unit 4 – Marketing Resource Management
  • Unit 5 – Commerce Marketing – Recommendations

Day 3

14 July 2017: 08:30AM CET – 04:30PM CET

  • Unit 6 – Marketing Analytics
  • Unit 7 – Lead Management and Integration of SAP Hybris Cloud for Customer
  • Unit 8 – Other Integration Scenarios
    • Loyalty, Profile & Customer Journey Manager
  • Unit 9 – Best Practices for SAP Hybris Marketing Cloud
    • Activate Framework & Best Practices

Presenter: Tim Nusch



Dietmar-Hopp-Allee 20
69190 Walldorf


Room CE.02

See map:

Language: German


Best regards,

Your SAP Hybris Partner Team

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