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Author's profile photo Federico Winer

How Does The New Punter User Journey Look Like?

At school in the ´80s we decided to bet the results of the next weekend: one of us took a copy of fixtures (Prode) from next weekend. On Monday, a manual calculation process created a standing table in this internal tournament between the classmates. In theory, whoever was the most successful knew football better and had certain privileges to give opinions and align teams of friends during games.

Nowadays this process is death. Punters are connected everywhere and running live bets. That´s why the gaming sector is growing: legalization is a global phenomenon and leading to new customers and new markets. At the same time, technology in the digital economy provides new ways to engage with customers and understand what they want more effectively than ever. The opportunities are tremendous and we as SAP are there to help you seize them:


  • Customer engagement tools to interact with customers across channels and expand share of market.
  • Predictive analytics to understand customers better – with powerful insight into behavioral patterns
  • Compliance management for tracking and reporting on activities across marketing, sales, commerce, and service


  • Greater customer loyalty – in an industry where brand counts
  • Faster time to value for building and deploying predictive models (from weeks down to hours)
  • Reduced cost of compliance with greater transparency and tracking

The XXI Century User Journey


#GoSAP #SportsAndEntertainment #Betting #Gaming #Gambling

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      Author's profile photo La Purísima Admon de Loterias n.1 de Valencia
      La Purísima Admon de Loterias n.1 de Valencia

      It’s like getting numbers from Lotto.

      We do a lot of  about reducing cost and calculation.

      Stats, figures, and business intelligence, and play with numbers. And see what happens.

      Normally nothing happens at the end.

      Author's profile photo xavi roig
      xavi roig

      Es muy complicado hacer analisi predictivo de los resultados de los partidos de futbol. Pueden

      haber tendencias en los resultados de los equipos de futbol, ​​pero precedir es imposible

      Es como hacer predicciones de los números del euromillón y acertar la combinación ganadora del

       euromillones  Igualmente puede haber números

      que tengan tendencia a salir premiados, pero es díficil predecir.

      Nos queda el provar suerte a ver si acertamos o no.


      Author's profile photo alberto mercat
      alberto mercat

      Very interesting. There are several lottery establishments such as Lotería el Mercat which woul benefit from something like this.