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Author's profile photo Federico Winer

How Does The New Punter User Journey Look Like?

At school in the ´80s we decided to bet the results of the next weekend: one of us took a copy of fixtures (Prode) from next weekend. On Monday, a manual calculation process created a standing table in this internal tournament between the classmates. In theory, whoever was the most successful knew football better and had certain privileges to give opinions and align teams of friends during games.

Nowadays this process is death. Punters are connected everywhere and running live bets. That´s why the gaming sector is growing: legalization is a global phenomenon and leading to new customers and new markets. At the same time, technology in the digital economy provides new ways to engage with customers and understand what they want more effectively than ever. The opportunities are tremendous and we as SAP are there to help you seize them:


  • Customer engagement tools to interact with customers across channels and expand share of market.
  • Predictive analytics to understand customers better – with powerful insight into behavioral patterns
  • Compliance management for tracking and reporting on activities across marketing, sales, commerce, and service


  • Greater customer loyalty – in an industry where brand counts
  • Faster time to value for building and deploying predictive models (from weeks down to hours)
  • Reduced cost of compliance with greater transparency and tracking

The XXI Century User Journey


#GoSAP #SportsAndEntertainment #Betting #Gaming #Gambling

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