So one of your business contacts is intrigued by you – They identify with the value proposition that you have communicated and they want to learn more. But they also want to know if you and your company are the real deal.
What’s the first thing that they will do? Most likely, they’ll open a web browser and look you up. And one of the first results to appear will be a link to your LinkedIn profile page.
LinkedIn is the world’s largest enterprise social network, and it is typically the first place where people will go to when they want to learn more about someone they intend to do business with.
You already have a LinkedIn profile!
If you have a LinkedIn account, then you already have a profile page – and you have a lot of flexibility when it comes to customizing it – on a single page you can give your visitors a complete picture of who you are and what you can do
- You can add a great photo
- You can leverage up to 120 characters to better describe your role
- You can describe your value even further in a personal summary, through your employment history, by listing your skills, and through endorsements
- You can provide your audience with valuable content that they can consume right away
- And you can make it easy for you to be contacted.
So, in other words your LinkedIn profile page can act as your own professional home page.
A comprehensive LinkedIn profile page is a must
Not only is this a great asset to have, but if you’re in the sales business, a comprehensive LinkedIn profile page is a must. Why?
Because in the 21st century, with information coming at your buyers from all directions, a solid, convincing first impression is crucial. You only have a few minutes – seconds, even – to convince your audience that you are someone whose knowledge and contribution is something of value.
But I’m featured elsewhere!
Now you might already be featured on your company’s web page, or you might have your own professional web page already.
However, you should still consider having a completed LinkedIn profile page. Why?
Well as I mentioned before, if someone looks you up on a search engine, there is a good chance that one of the first results they see will be a link to your LinkedIn profile page – with over 500 million users worldwide, there’s a good chance that they’ll navigate there first, regardless of how great your company page is. If your page is unfinished, inaccurate, or out-of-date, you’re missing out on a great opportunity to make that unforgettable first impression!
So how can you optimize your LinkedIn profile page?
Check out our posts on creating a great headline, taking a professional photo, writing a customer-centric summary, describing your employment the right way, and making it easy for your audience to contact you. These are 5 ways you can work on your profile right away.