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Author's profile photo Nazli Simsek

SAP Hybris Customer Attribution (formerly Abakus) Awareness Webinar

SAP Hybris Customer Attribution (formerly Abakus) is a marketing attribution company that measures the customer’s journey across all channels to ensure marketers are optimizing spend on channels that are driving incremental benefits. Marketing measurement today is broken. Current standard industry solutions for measuring marketing performance are inaccurate and backward looking. Brands do not have a single, consistent view of marketing performance and as a result are wasting inefficient marketing spend.

Learning Objectives:

• Explain the SAP Hybris Customer Attribution solution and how it integrates into the SAP Hybris portfolio

• Define the core value proposition when speaking to your customers

• Identify key resources to extend your knowledge of SAP Hybris Customer Attribution


  • What is SAP Hybris Customer Attribution?
  • How does it integrate with the SAP Hybris Portfolio?
  • What is the value proposition?
  • Where can I find more information?
  • Where can I find more information?

Best regards,

Your SAP Hybris Partner Team

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