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Author's profile photo Susanna Havranek

Connecting Intelligently in Real Estate

SAP Connects with Real Estate Ecosystem

Join Us At Germany’s Biggest Annual Industry Meeting


SAP is a firm believer in being part of the larger ecosystem – both tech and end-users. Engaging with partners and consumers; with innovators and establishment, hearing what all of them have to say in order to learn from one another is our driving force to keep coming up with new and the right ideas. Educating and learning at the same time does not need to exclude each other.



In an industry that is only beginning to grasp the possibilities of the digital transformation, our mission is to equip consumers with the intelligence to understand a world shaped by technology. In order to enable customers for their digital transformation journey, SAP also offers the real estate industry a vast choice of tools ranging from a digital platform to innovative business models and processes.

In terms of technology, the SAP Cloud Platform supports open APIs enabling an open and ever-growing ecosystem, all we need is an equally adaptive mindset to get going. The digital transformation does not only include the right software, but also focusing on actual needs and end-users themselves: The digital transformation remains a human transformation.

In association with Germany’s central organization for real estate, ZIA, SAP will be supporting the German industry to push forward and beyond.

“The German Property Federation (ZIA) pursues the objective of representing the general, economic and idealogical interests of the entire property sector and of promoting collaboration among its members. It supports and accompanies measures suitable for sustaining and improving the economic, legal, political and fiscal framework conditions of the property sector.”

Official ZIA statement

ZIA will host a one-day event in Berlin on June 21, 2017 to pursue these objectives and gather stakeholders from the German industry to get everybody on the same page in order to turn a vision for the digital transformation into a mission.

SAP’s Tanja Rückert, President Business Unit IoT & Digital Supply Chain, will host a slot about the intelligent city and smart real estate and top-class politicians such as Angela Merkel will also grace the event and industry.

Bringing together up to 1,600 decision makers, customers, partners, influencers, analytics and leading media personalities in the area of real estate on June 21, 2017 in Berlin, SAP will showcase leading-edge innovations, industry expertise and best-practice business cases from around the globe at this exclusive event so that customers can jumpstart their transformation to become a digital real estate business.


Understand the SAP Real Estate Management vision to integrate today’s transformational technologies, including Machine Learning, Internet of Things, Big Data, Analytics, and Blockchain with SAP experience, deep process and industry knowledge and advanced design thinking methodology. With SAP you can intelligently connect people, things and business to dramatically transform the way people live and work in real estate. Drop by to


  • Network with other business leaders and technology experts exploring their transformations to become digital businesses.
  • Learn from SAP experts how your business can benefit from SAP  to redefine your business.
  • Discover how SAP Leonardo can help to automate and augment existing processes, develop new applications, make existing applications more intelligent and power new business models.
  • Experience disruptive research and technologies driving the transformation of the digital enterprise and society.
  • Transform your business leveraging Machine Learning, IoT, Analytics and Blockchain all on the SAP Cloud Platform.

Mark your calendars for June 21, 2017 and spread the word:


Tag der Immobilienwirtschaft 2017

Kurs halten in global unruhigen Zeiten


For any questions and feedback, drop a line at

See you in Berlin!

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