Skip to Content

Creating Live, Continuous Engagement For Lotteries and Betting

Conventionally, lottery and betting products were sold in stores, such as bars or tobacconists, depending on applicable regulations. Yet the industry pace has radically accelerated with the Internet of Things (IoT) and the arrival of the Millennial generation, who expect strong engagement with a brand 24 hours a day, 7 days a week.

“Transversal digital channels” is a trending topic of discussion for companies and stakeholders. In the current digital age, with its wealth of new products, the threat of competition in the sector is a major issue, since any leisure activity can be switched or substituted by the user with minimal cost and effort.

With the arrival of eSports and new leisure options for young people, as well as innumerable new mobile applications and gamification layers for virtually any activity, the gambling industry must act fast. It has to keep pace with new practices, operations, tools, and products to stay connected with its sectors.

The digital era of gambling requires quick responses and a premium partnership with an end-to-end solution partner such as SAP. SAP can help you Run Simple, letting you provide your players with a brand-new premium experience. Meet us at the 9th European Lottery Congress in Krakow to discuss the next digital transformation!

  • Download our Lottery Whitepaper
  • Millennials And Lotteries: The New User Journey

4 Comments
You must be Logged on to comment or reply to a post.
  • For me personally, lotteries and betting are games of chance that I love very much. I usually play them in online casinos, which I find through reviews on the website. The reviews are very interesting and informative, thanks to them I found a casino that offers favorable conditions and the highest payout online slots for its customers. It was very easy and convenient. That is why, for everyone who is interested in gambling, I recommend reading reviews to choose the service in which to play.

    • Wir sind ein sich schnell entwickelndes Online-Casino, das jede Minute ein neues Herz erobert. Du könntest der nächste sein. Probieren Sie online casino Paypal diese Website lieber aus und verdienen Sie Geld. Wir möchten, dass Sie erfolgreich sind und Ihre Freunde und Lieben stolz auf Sie sind.

  • Plus que tout au monde en ce moment je veux vous parler d’un casino en ligne, l’aimer vous devez l’évaluer personnellement, car c’est merveilleux. Vous aimez le jeu, donc ce sera intéressant pour vous.