Conventionally, lottery and betting products were sold in stores, such as bars or tobacconists, depending on applicable regulations. Yet the industry pace has radically accelerated with the Internet of Things (IoT) and the arrival of the Millennial generation, who expect strong engagement with a brand 24 hours a day, 7 days a week.

“Transversal digital channels” is a trending topic of discussion for companies and stakeholders. In the current digital age, with its wealth of new products, the threat of competition in the sector is a major issue, since any leisure activity can be switched or substituted by the user with minimal cost and effort.

With the arrival of eSports and new leisure options for young people, as well as innumerable new mobile applications and gamification layers for virtually any activity, the gambling industry must act fast. It has to keep pace with new practices, operations, tools, and products to stay connected with its sectors.

The digital era of gambling requires quick responses and a premium partnership with an end-to-end solution partner such as SAP. SAP can help you Run Simple, letting you provide your players with a brand-new premium experience. Meet us at the 9th European Lottery Congress in Krakow to discuss the next digital transformation!

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• Via LinkedIn