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There are those who say that programmatic advertising is the next big thing in the world of online marketing. Given the growing popularity of this approach, they seem to be right. If you are intrigued by the idea, it’s in your best interest to learn more about how to use programmatic advertising to your advantage. Here are some ideas to keep in mind.

Understanding the Basics

Programmatic advertising builds on the online ad display concept and makes it a little better. It also allows you more control. Using software designed to allow you to plug in your preferences, it’s possible to bid against others who are seeking to have their ads displayed on specific websites and maybe even specific pages.

Unlike the older process where you created ads that may or may not end up on relevant sites, you have the ability to seek out the best places to reach your audience. That can be a game-changer for a business owner who wants to target a specific consumer demographic.

Mixing Traditional and New Elements in Your Ads

Many of the elements you’ve used for online ads still work fine today. There’s the need to pay attention to the selection of images and graphics, come up with slogans or catch-phrases that will draw attention, and provide just enough information to entice the consumer to click through and see what you have to offer. The best colors, fonts, and text still go a long way toward reaching the kind of consumers you hope to convert into customers.

One element that you may have not tried yet is video. The nice thing about using a video ad is that there is so much you can do with it. A short video that draws attention and includes an action that is fast enough to keep the viewer’s attention enhances the odds that people will click through and visit your landing page or one of the pages on your website.

Combining the ideal scripting, visuals, and activity level all goes into a process known as video attention advertising and is becoming increasingly popular.

In a world where attention spans are much shorter than in years past, you need something that grabs attention, makes the point and compels action on the part of the consumer before the momentum is lost. Few things can accomplish that the way a well-crafted video ad can.

By all means, feel free to include colorful text in the video. Add some animation if it will help rather than hinder the viewer’s experience. If you have done your homework and know what appeals to your targeted consumers, there will be little guesswork in what to include.

Apply logic and don’t feel you have to add every bell and whistle under the sun to the video ad. You want a smooth presentation that entertains, informs, motivates, and makes your bidding for a coveted spot on a web page worth the time, money, and effort.

Take the time to explore the ad options and how Acuity Programmatic Ads can enhance your online presence. With aid from an expert, you will be able to create ads that capture positive attention, build your brand, and ultimately provide the chance to increase your revenue stream.

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  1. Veselina Peykova

    I fail to understand the point of this blog – who is your target audience?
    Most visitors of this site are consultants, who come here to read about SAP technical solutions, not CEOs, looking for a way to advertise a brand.
    People, who create ads and people who sometimes happen to view ads, are both aware of video format for advertising purposes – this is nothing new.
    You forgot to mention some downsides of programmatic advertising, like the abysmal click-through rates, low viewability, fraud, privacy and security concerns.
    As to video ads – this is one of the formats, which people dislike most and often block, which is an argument against using in many cases – probably, it made sense to explain where and when such format is a good approach, which does not alienate potential customers.
    Promoting a third-party site, which is blacklisted by my ad blocker, does not inspire much trust in the article, which reads more as an advertisement (against ROE), than a blog.


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