Design Thinking in the area Logistic – A joint project of BPW Innovation Lab and SAP Digital Studio
Within this project we applied a completely new concept as we organized the design thinking event together with BPW as one of our partners. Together we invited other customers and partners to a workshop called “Zukunftswerkstatt Logistik“. 20 different experts out of the logistic and IT industry came together to explore the future of logistic.
The BPW Innovation Lab based in Siegburg offered with its special accommodation, location and equipment the perfect ambiance to enable agile methods such as “Scrum” or “Design Thinking”. Given this special atmosphere the participants had the opportunity to commit themselves completely to the workshop out of their daily routine and environment. Within four subgroups the participants had the chance to dedicate themselves to a specific topic such as automatic driving, the future of logistic networks or sensors on loading equipment. Starting with the process of brainstorming they then used different methods to develop a business model in the end. Every participant was motivated and open for the design thinking approach and in the end was able to do an elevator pitch regarding his topic.
The rapidly evolving environment implies huge challenges for the logistic industry. Not only small firms are trying to carry out incremental changes towards the digitalization of their processes in small projects, because they are not sure about the developments in the future. “Everybody recognized that they are sitting in the same boat independent of the company they belong to and took the chance to share their thoughts with the other participants, facing the same challenge” stated Christine Gerdt as moderator and participant at the BPW Innovation Lab. According to her, Design Thinking is not a new approach but in the ever changing environment it is the perfect opportunity to face the new and innovative topics of the future.
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