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Author's profile photo Bil Khan

Rethink Information Management

We are in the middle of profound changes in technology as the world is becoming more connected than ever. Over a billion people are on social networks, with the power to instantly make or break brands. With $65 trillion in business-to-business commerce conducted each year, doing business in this digitally connected world is the rule rather than an exception.

The way information is created and consumed has also changed. We are now in an “always-on” digital era. Businesses need to run in real time to facilitate personalized engagement with customers.

The collective result of these trends is the unprecedented empowerment of people — as consumers, as employees, as citizens, and as societies. Rethinking the future implies fundamentally transforming your business; as your customers become increasingly informed and connected, nothing is more important than keeping them at the center of everything you do.

To help unlock the secrets inside digital data and better connect with customers, companies can turn to SAP Solution Extensions. These cross-industry, SAP-supported solutions allow businesses to adjust to market changes quickly and become major players in this digital era.

Bring the Process and Content Together

Just like prior waves of best practices such as business process re-engineering and e-commerce, this new paradigm represents a simpler way to boost business productivity and simplicity. The SAP Extended Enterprise Content Management (SAP Extended ECM) application by OpenText helps companies create entirely new, optimized, and simpler processes across the enterprise, and have the ability to see content directly inside the business process.

With content management embedded in everything that we do, it is imperative to have a solid foundation for simplified processes extensible across the enterprise and across deployment models — whether on premise or in the cloud. An integrated digital platform, one that combines both data and content, can enable access to information anywhere, anytime.

For example, integration to the Ariba Network provides instant access to the world’s largest trading partner community, and helps you engage with suppliers and improve cash management.

Customers in asset-intensive industries such as oil and gas, chemicals, mining, and manufacturing use SAP Master Data Governance, enterprise asset management extension by Utopia, to sustain clean asset master data, and thus improve plant maintenance, optimize spare parts inventory, commission capital projects faster, and ensure environmental, health, and safety (EH&S) compliance.

Effective Information Management

While the end customer may be at the center of everything you do, it is critical not to ignore one of your most important resources: your people. Having the most effective and efficient human resource applications can extend benefits far past your internal processes. Tight integration with SuccessFactors solutions simplifies the complex process of managing employee information in an environment of burgeoning digital data and business networks.

Adding this simplicity is key, as the incredible growth of data threatens to overwhelm all departments, including HR, marketing, and sales teams. Keeping data and documents longer than necessary, for instance, hurts efficiency, increases costs, and raises the risk of liability. Yet disposal of records in violation of legal obligations to retain them can result in fines and damage the company’s brand. Organizations must strike the right balance to legally and effectively manage information and keep all the right data for just the right amount of time.

The SAP Digital Asset Management application by OpenText combined with hybris software delivers master data management (MDM) on a single platform with the entire commerce suite from hybris. This means no integration is necessary: Data models defined and managed in MDM software are automatically available for web content management, cross-channel commerce, order management, and customer service. With the native integration of SAP Digital Asset Management, you can centrally access and manage all your digital media objects in the context of the product catalogs and provide customers with a consistent, omnichannel experience. At the same time, you can operationalize the golden rule of digital asset management: Create once, and reuse and repurpose anytime, anywhere, across the enterprise to maximize the return on your marketing investments.

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