Over the past 50 years, business intelligence (BI) has evolved and changed the competitive landscape across almost every industry. In the past, giant mainframe computers were used to extract, transform, and load data for experts to analyze—a time and resource intensive task. Today, cloud-based data warehouses process multiple terabytes of information almost instantly, though making sense of this information still requires the help of a data scientist. In fact, only 0.5% of all data is ever analyzed, but data visualization tools are changing that.
The owner of a group of small retail stores or even the CEO of a large enterprise likely does not know how to analyze (nor could they if they did) all of the business data that’s being collected.
But when armed with a smartphone and a mobile data visualization app, these business leaders can turn information into insight, instantly from anywhere. Unfortunately, despite the availability of these tools, many business leaders have trouble analyzing data.
Businesses Face Challenges Analyzing Data on the Go
To understand why businesses are having trouble analyzing data, the makers of Roambi conducted a survey of more than 1,500 data users to discover:
- The types of professionals who use data
- How people use data
- How often people need data
- How often people need data while they are mobile
- If people are able to access and analyze the data they need while mobile
Those businesses that are able to use operational, customer, competitive, and industry data to improve their performance will have a distinct advantage over the competition. Businesses that don’t will eventually become extinct.
Read the Data Use Report
Our Data Use Report highlights how business professionals access and analyze data—if you would like to learn more, you can download the full report.