Global Senior Director, ERP Cloud Channels Team Lead
“Ring the bell!” It’s a common sales refrain, a cause for celebration. The deal was signed and now the sales team is running off to close the next deal.
Have you ever noticed that great salespeople don’t sell and walk away? They recognize that the first sale is just that: the first of many in a multi-year business relationship. Great salespeople make this look natural – they stay in touch and more business comes their way.
Cloud solutions, like SAP Business ByDesign, provide an easy on-ramp to growing your business because they give your salespeople a reason to reach out and stay in touch. Every quarter there is a new update, and every update brings additional value to your customers that your salespeople want to communicate. With these updates, Cloud solutions incorporate ways for you to create a “sticky” relationship with your clients.
At SAP, we want you to better understand how to continue to grow your business relationships after the initial Cloud sale. Maryann Menendez, a Director with our Global Indirect Channel Marketing team, created the ‘Engage to Expand’ program which you can implement to systematically grow your Cloud client relationships.
Ms. Menendez will discuss key components of the Engage to Expand program including:
– leveraging customer communities
– implementation follow-up
– customer advocacy
– and more
Join us and take advantage of the assets and research we funded to grow your Cloud business with the Engage to Expand Series.