The Digital Frontier – A Special Edition of the Good, the Bad and the Ugly at SAPPHIRE NOW 2017
No matter whether you are a digital transformation pioneer, settler or planner, come join my colleague Dan Fagan and I at SAPPHIRE NOW 2017 for an interactive session about the good, the bad and the ugly of digital transformation. Discover how to optimize and transform the business by getting insights and best practices from actual customer experiences across industries.
It is the Wild Wild West of Digital Transformation – Welcome to the digital frontier where the winner takes it all. Is your organization setup for success in this brave new world? What is your strategy to make an unfair share of the digital gold rush?
- While the urgency to get started with the digital journey based on the latest and greatest technology can be overwhelming, it is critical to undertake the transformation with top-priority in a holistic, integrated and business-orientated way. How are digital businesses redefining customer experience, productivity and market norms in your industry?
- Some random cloud subscription is all it takes to venture off into the perilous land of the digital wild west. Digital activities, however, do not necessarily lead to a comprehensive strategy or positive business impact. What digital strategy is right for your business and at what level? True enterprise transformation requires a strategy with focus on technically feasible use cases and human-centered desirable solutions that help secure the viability of the company. But does transformation really have to mean a new business model or cool cummunity based app?
- Be alert to cowboys and quacks who stray in search of the unprepared and prey directly on your business units. What are threats and risks of digital inertia? Unexpected digital disruptors could come from anywhere, even within. New products and services that combine data and intelligent analytics on scalable cloud platforms often come with new business models that extend across industry boundaries. How are you balancing speed and agility vs. a long-term enterprise strategy?
Join our discussion and get it right! Soon you will be executing your digital strategy with the confident swagger of Clint Eastwood. Plan your agenda now.