Technology has placed unprecedented power in the hands of construction customers. Customers know more about the companies they are working with than ever before and the general contractor they used last time can easily be replaced. So are construction firms powerless now? No. The same new technologies that have helped drive inefficiencies throughout the building process also can be used to create closer connections with your customers. In the new digital world, construction companies are discovering new methods of operation that improve efficiency, increase profitability and create strong, sustainable customer connections.
CEMEX is one of the most influential building materials companies in the world. They are embarking on a digital transformation to redefine the industry by aligning their business around the customer. Come hear about how they are doing this at SAPPHIRE.
IN43484: Disrupting the building materials industry by putting the customer first (CEMEX)
Explore how to effectively create custom-made value offers by developing a customer centric business model based on a digital transformation strategy. Hear how CEMEX is using design thinking techniques and technology innovations to enable a profitable business model completely aligned with customer needs and expectations.
Date: Thursday 11:30am – 12:10pm
Location: Industries Interactive Session IN627
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Learn more about how SAP supports the cement/concrete industries.