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Author's profile photo Mark Lehew

The digital transformation of sports and entertainment at SAPPHIRENOW 2017

Ever wondered what SAP has to do with Sports and Entertainment? It’s easy. Over the last century, advances in technology have revolutionized sports and entertainment companies. In the 1920s, radio stations began airing boxing matches, bringing the sounds of live competition to millions of people for the first time. By the 1940s, television networks were broadcasting games, and fans could actually see their favorite athletes run, jump, and hit from the comfort of their homes.  As the sports media grew, so did our ability to engage with the competition we crave.


Thanks to the Internet and mobile devices, we can follow every game anywhere at any time. As a result of this technological transformation, the lines between sports, entertainment, and media are blurring, which has enabled sports to quickly grow into a $100 billion global industry.


Now, there’s no better place to reimagine Sports & Entertainment than at SAPPHIRENOW. Join us in Orlando on May 16–18, 2017 and learn all about what this vibrating industry has to offer.


Look forward to several demo sessions including:


  • Up Your Game Through Real-Time Insights (Session ID IN43846)

Hone your competitive edge by empowering decision makers with real-time insights into player performance and event success. See how soccer team TSG 1899 Hoffenheim uses SAP BusinessObjects Cloud to connect the SAP Sports One solution, the SAP Cloud platform, and other applications for management analytics on the fly.


  • Send Tennis and Soccer Performance Levels Off the Charts (Session ID IN43847)

Maximize athlete performance via the Internet of Things. Find out how soccer team TSG 1899 Hoffenheim integrates fitness and tracking data to monitor and manage player load levels. See how athletes and coaches use The SAP Tennis Analytics for Coaches software to gain a competitive edge.


  • Make a Quantum Leap in Marketing To a Global Fan Base of Millions (Session ID IN43849)

Strengthen engagement and revenue by reaching out to the right fans at the right time for the right events. Quickly identify opportunities and efficiently segment your fan base of millions worldwide. See how the SAP Hybris Marketing Cloud solution revolutionizes marketing and customer engagement in the world of sports.


  • Empower Executives with Real-Time Analysis (Session ID IN43852)

Support collaborative decision making to improve business outcomes by empowering board members for dynamic analysis of financials, operations, marketing, and sales. View the SAP Digital Boardroom for Entertainment that delivers reporting in real time to address issues from the global level down to the level of a single intellectual property.


  • Optimize Customer Experience Before, During and After an Event (Session ID IN43851)

Scale customer engagement levels to new heights as you enhance the experience for your audience before, during, and after your events. See how SAP Hybris Marketing & Commerce solutions are used to maximize revenue in the entertainment industry.


Visit the demo station IN617 at the SAP Industries Campus and try out our demos and live scenarios, and make sure to check out the booth with our partner Dimension Data.

Learn more about SAPPHIRENOW and secure your spot today!


Read more:

Leveraging SAP Cloud Platform to drive the ultimate fan experience

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