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Author's profile photo Claire Devereux

Designing Business Models for the Digital Economy

Whether you’re a start-up, a well-established business, or any kind of project, your business model today should look different when compared to how it would have looked in the past. Digital influences like Industry Cloud, Internet of Things (IoT), Business Networks, and Platform-as-a-Service have led to the invention of new business models. Even if your business has achieved success in the past, you need to stay ahead of the competition by adapting your business model to the new requirements. A business model defines how you deliver, capture, and create value with a product or service. With this new openSAP course, Designing Business Models for the Digital Economy, you will learn why an innovate business model is important as well as how to design and mature your business model.

Designing Business Models for the Digital Economy will look at all components of Business Model Innovation (BMI) including the business model design, how to analyze and improve, and challenge and change your business model for the best results. You will also learn how to test and verify your business model using the Minimal Viable Product (MVP) approach within build-measure-learn test cycles. Finally, you will learn how to evaluate your business model from both a qualitative and quantitative point of view.

As well as learning from SAP Business Model Innovation (BMI) experts, you’ll also meet representatives from other areas of SAP that have been involved in transforming SAP’s business model towards the digital economy. Throughout the course, you’ll see how SAP has applied Business Model Innovation to the SAP Sports One solution. The course also features the external view of Business Model Innovation including Alexander Osterwalder, the creator of the Business Model Canvas, and Henry Chesbrough, one of the thought leaders in business model innovation.

As part of Designing Business Models for the Digital Economy, you have the opportunity to take part in group work to complete collaborative exercises with your peers. If you choose to take part in the group work, you will be assigned to a group and collaborate on a transformation project for an existing company requiring a redesigned business model, based on the knowledge you gain in this course.

The course begins from April 26 and runs over a five-week period. Enrollment is now open and is accessible by anyone interested in learning about business model innovation and how to put it into action.

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