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Author's profile photo Jan Matthes

Abandon shopping cart campaigns with product content and dynamic campaign flow

SAP Hybris Marketing Cloud allows to design and execute trigger-based campaigns which can react in real-time to consumer actions e.g. in the webshop or any other sales, marketing or service touchpoint.

A very good example for this is the “abandon shopping cart” use case in which all consumers shall be contacted which created a shopping cart without going to the checkout while excluding those which finally finished their cart.

See the video below to learn how this works in detail.


Here you find more examples and details on how to use trigger-based campaigns e.g. for after-sales marketing:

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      Author's profile photo Christopher Guenther
      Christopher Guenther

      Hello Jan,

      thanks for the great video. One question we asked yourselves is if it is possible to include the individual products currently in the shopping cart in the abandoned shopping cart email?

      Regards Christopher.

      Author's profile photo Matthias Reiner
      Matthias Reiner

      Hi Chistopher,

      in general this is possible. The Hybris Marketing Interaction created would contain the products in the cart. From this interaction products can be read. Due to a limitation in the Hybris marketing Content Studio currently only one product can be included in the the email. Getting over this limitation is on the roadmap however.



      Author's profile photo Mike Bowell
      Mike Bowell

      Hi Matthias,


      I can only see from the content studio configuration that the Interaction fields are not available. Where exactly is this possible?



      Author's profile photo Matthias Reiner
      Matthias Reiner


      Hi Mike,

      not sure what you mean with "not available". In the settings area of the email in content studio you have to assign a segmentation profile that acts as datasource. If there is a profile assigned that has interactions in it, you'd have the corresonding fields available in the content studio.



      Author's profile photo Mayank Agarwal
      Mayank Agarwal

      Hello All,

      How the Cart Abandoned functionality works if the consumer data is not available in yMKT? The trigger will be there in yMKT, but what will happen if the consumer record doesn't exist in the hybris marketing system?





      Author's profile photo Silvia Backes
      Silvia Backes

      Please find info in the video about the new solution in release 1805 for creating campaigns for abandoned shopping carts in SAP Marketing Cloud.

      Kind regards,


      Author's profile photo Tingting Zhao
      Tingting Zhao

      Hey Jan,

      many thanks for your blog. We have the same business case, Can I watch your video? because for me the videos are private, that I can't watch them

      many thanks

      with best regards