SAP Hybris Marketing Cloud allows to design and execute trigger-based campaigns which can react in real-time to consumer actions e.g. in the webshop or any other sales, marketing or service touchpoint.
A very good example for this is the “abandon shopping cart” use case in which all consumers shall be contacted which created a shopping cart without going to the checkout while excluding those which finally finished their cart.
See the video below to learn how this works in detail.
Here you find more examples and details on how to use trigger-based campaigns e.g. for after-sales marketing: