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Author's profile photo Andrea Hoffmann

Interview with Dr. Andreas Döhrn – Insights on the SAP Master Data Management Strategy

Hi everyone,

I was thrilled to have the opportunity to speak with Vice President and Head of Master Data Management at SAP Andreas Döhrn in an interview that is now available on youtube:

In the interview, Andreas talks about MDM at SAP, where we’re at and where we’re headed, what customers make of our product (especially regarding S/4HANA), and how we support them in their digital transformation.

You can also find the video incl. closed captions here.






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