We live in an age of transparency, partly bought about by social media. There is literally nowhere to hide for organisations who do not put their employees and their customers first. We regularly see Tweets from customers holding organisations accountable for poor service, or using Glassdoor as a window into what it’s like to work at a chosen company.
With the information that’s now much more widely available to people, we’re able to make a more informed decision on the companies we chose to work for, the places we work from, and the times of the day or night we do it. We have a stronger voice that is forcing organisations to re-think areas that traditionally have been decided upon by the few. Areas that are transforming include;
- Corporate and social branding, are you appealing to all generations?
- Work perks and benefits available to employees. Have you considered health and wellness programs or shared parental leave for example?
- The location and physical layout of office spaces. ‘Google-like’ free cafeterias, relaxation rooms, on-site services such as masseurs or personal trainers, open collaborative spaces and beanbags.
- Internal processes and technology. Do you provide your employees with the tools they need to do their jobs effectively, and do you make it simple for them to do their work in any place at any time?
- Most importantly, the culture that is fostered. Is it true and authentic to your organisation?
Why is this so important now? This trend isn’t anything new, there is just a lot more scrutiny. For example; with Millennial’s fast becoming the largest demographic in the workplace and their (I mean our, as I just make the cut) expectations of the workplace are very different to other generations.
HR is very much at the forefront of digital transformation; operational efficiency is now a given, and technology has enabled HR to move away from the administrative, enabling it to focus on the strategic. Everything is now driving towards a better employee experience and I’m all for it.
Earlier this week SAP SuccessFactors exhibited at HR Tech Congress World in London, and many of the questions from customers were regarding how SAP SuccessFactors will facilitate communication between employees and managers, collaboration among globally dispersed teams, delivering a great on-boarding experience, enhancing the way their people take charge of their own career paths. Again, all positive for the employee experience.
You know the saying; ’look after your employees, who will look after your customers, who will look after your shareholders’.
Are you positioned to deliver a great employee experience?