Below you find the list of the enhancements and new capabilities we have been delivering every quartersince Q1 2015 in segmentation, campaign managment & execution, content & permission marketing. A release independent overview can be found here
1705 is available for new customers since May 2017
- Multi channel flow-based campaign designer *) replaces old campaign user interface for all channels.
- Multi channel periodic campaigns with follow-up actions and filters
- New & enhanced user interface for permission marketing, suppression rules & test system whitelists
- Enhanced testing of mailings and optional plain text mail (multi part)
- Assignment of communication categories to any campaign
- Extend custom campaign actions with tracking of inbound interactions
- Enhanced segmentation and target group customizing in the cloud
*) Old campaign user interface is deprecated and will be removed completely with 1708
1702 is available for customers since February 2017
- Multi channel flow-based campaign designer for campaigns with more actions e.g. CRM, C4C, A/B testing, Facebbok, Paid search, Wechat, file export
- Flow-based success KPIs
- Predict best action or channel by dynamic filter rules in campaign automation
- Advanced permission marketing with global suppression rules sets
- Mobile apps as campaign channel
- Calculate best sending time while releasing a campaign
- Export & import of HTML e-mails including conditions
- Thumbnail preview in content studio
- Mass status change and approval for target groups
1611 is available for customers since November 2016
- New flow-based campaign automation designer for mailings
- Send time optimization & channel affinity calculation and segmentation based on individual contact behavior
- Multi language mailings
- Product recommendation mailings
- Conditional subject lines in mails
- Advanced campaign follow-up-actions e.g. for C4C, CRM or file export
- Template-based segmentation for casual users
- Permission Management extensibility with S/4 BADI
1608 is available for customer since August 2016
- Orchestrate Campaigns with SAP Hybris Customer Journey
- New E-mail and template editor with assignment of Offers and product lists in e-mails
- Landing Page Analytics in-place and as extendable SAP HANA view
- Campaign with open channel action to connect 3rd party solutions e.g. lettershop in S/4 HANA
- External campaign execution to connect external ad serving provider for campaign execution
- S/4HANA flexible & embedded analytics & for campaign e-mail success
- Enhanced S/4HANA Segmentation Customizing
- Enhanced look & feel for campaign & target groups
- SAP Business Workflow support for campaign approval
- SAP Hybris Commerce as image library for mails in S/4HANA
1605 is available for customers since May 2016
- Automatic A/B testing of e-mails
- Build Landing Pages to gather contact data before downloading a document or video and use this as trigger for campaigns
- Landing Pages enable contacts to enter free text notes and to use this as trigger for follow-up campaigns
- Segmentation on codes and descriptions
- Basic Segmentation Customizing for S/4Hana
1602 is available for customers since February 2016. Some of the new capabilities are:
- Optimized look & feel for campaign automation and marketing content
- Extended trigger-based marketing allows any interaction type as start trigger
- Live target groups for real-time filtering of contacts & interactions in trigger-based marketing
- Personalized & configurable target group columns
- Paid Search Campaigns
- Send-on-behalf with personalized signature for Sales/Service employees
- Advanced Landing Page Personalization for Mail & Websites
- Sending of SMS, Facebook Campaign & double opt-in also in S/4 Hana
- Enhanced Lead Management with C4C
- File export history in campaigns
1511 is available for customers since November 2015. Some of the new capabilities are:
- Design, deploy & run landing pages with contact form and subscription capability without coding
- Categorize communication by managing subscriptions and limits for message volume per contact
- Execute campaigns to contacts which own multiple products by sending directly from Hybris Marketing
- Design complex marketing automation scenarios and display them as chart
- Web tracking with campaign & contact identification links in e-mails
- Upload, manage and use multivalued marketing attributes for contacts for segmentation
1508 is available for customers since August 2015. Some of the new capabilities are:
- Embedded Campaign Analytics provides standard reports & analytical views for out-of-the-box campaign success measuring
- External Content Management Integration simplifies to search and reuse pictures located in external WCMS or DAM systems
- Conditional content enables personalized rule-based display of pictures/texts per contact
- Double-opt-in mails automatic confirmation mails for marketing permissions
- C4C & external Call Center integration with response tracking
- Facebook Campaign Success allows out-of-the-box analysis of Facebook banners
- E-Mail Affinity Score allows definition of contact rules to control traffic per contact
- Grouping of Campaigns with Marketing Programs for Spend tracking
1505 is available for customers since May 2015. Some of the new capabilities are:
- Geo location based segmentation
- Optimized Segmentation Model Recalculation and segmentation history in target groups
- Marketing Calendar: Device specific personalized charts
- Advanced personalization of e-mailing content
- Enhanced CRM Integration e.g. for Call lists in Interaction Center and campaigns for contacts with multiple products (e.g. cars, contracts)
- Facebook Audiences for banner campaigns
- Trigger-based Marketing for Shopping Cart Abandon
- Enhanced in-place campaign analytics
1502 is available for customers since February 2015. Some of the new capabilities are:
- New structure for managing campaigns, templates and content
- Define & execute multiwave campaigns
- Automate campaigns with triggers & actions (e.g. click link -> send SMS)
- Marketing Calendar for 360° overview on campaigns, success and spend
- Use E-Mail & SMS as campaign channel
- Enhanced management of marketing content & templates, newsletters and recurring campaigns
- Manage marketing permissions thru external interfaces and check permissions before execution
- Instance Authorization for Target Groups and Campaigns
- Target Groups for Interaction Contacts and Objects
- SAP Managed Tags:
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