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Release overview for segmentation, campaign management and execution

Below you find the list of the enhancements and new capabilities we have been delivering every quartersince Q1 2015 in segmentation, campaign managment & execution, content & permission marketing. A release independent overview can be found here

1705 is available for new customers since May 2017

  • Multi channel flow-based campaign designer *) replaces old campaign user interface for all channels.
  • Multi channel periodic campaigns with follow-up actions and filters
  • New & enhanced user interface for permission marketing, suppression rules & test system whitelists
  • Enhanced testing of mailings and optional plain text mail (multi part)
  • Assignment of communication categories to any campaign
  • Extend custom campaign actions with tracking of inbound interactions
  • Enhanced segmentation and target group customizing in the cloud

*) Old campaign user interface is deprecated and will be removed completely with 1708


1702 is available for customers since February 2017

  • Multi channel flow-based campaign designer for campaigns with more actions e.g. CRM, C4C, A/B testing, Facebbok, Paid search, Wechat, file export
  • Flow-based success KPIs
  • Predict best action or channel by dynamic filter rules in campaign automation
  • Advanced permission marketing with global suppression rules sets
  • Mobile apps as campaign channel
  • Calculate best sending time while releasing a campaign
  • Export & import of HTML e-mails including conditions
  • Thumbnail preview in content studio
  • Mass status change and approval for target groups


1611 is available for customers since November 2016

  • New flow-based campaign automation designer for mailings
  • Send time optimization & channel affinity calculation and segmentation based on individual contact behavior
  • Multi language mailings
  • Product recommendation mailings
  • Conditional subject lines in mails
  • Advanced campaign follow-up-actions e.g. for C4C, CRM or file export
  • Template-based segmentation for casual users
  • Permission Management extensibility with S/4 BADI


1608 is available for customer since August 2016

  • Orchestrate Campaigns with SAP Hybris Customer Journey
  • New E-mail and template editor with assignment of Offers and product lists in e-mails
  • Landing Page Analytics in-place and as extendable SAP HANA view
  • Campaign with open channel action to connect 3rd party solutions e.g. lettershop in S/4 HANA
  • External campaign execution to connect external ad serving provider for campaign execution
  • S/4HANA flexible & embedded analytics & for campaign e-mail success
  • Enhanced S/4HANA Segmentation Customizing
  • Enhanced look & feel for campaign & target groups
  • SAP Business Workflow support for campaign approval
  • SAP Hybris Commerce as image library for mails in S/4HANA


1605 is available for customers since May 2016

  • Automatic A/B testing of e-mails
  • Build Landing Pages to gather contact data before downloading a document or video and use this as trigger for campaigns
  • Landing Pages enable contacts to enter free text notes and to use this as trigger for follow-up campaigns
  • Segmentation on codes and descriptions
  • Basic Segmentation Customizing for S/4Hana


1602 is available for customers since February 2016. Some of the new capabilities are:

  • Optimized look & feel for campaign automation and marketing content
  • Extended trigger-based marketing allows any interaction type as start trigger
  • Live target groups for real-time filtering of contacts & interactions in trigger-based marketing
  • Personalized & configurable target group columns
  • Paid Search Campaigns
  • Send-on-behalf with personalized signature for Sales/Service employees
  • Advanced Landing Page Personalization for Mail & Websites
  • Sending of SMS, Facebook Campaign & double opt-in also in S/4 Hana
  • Enhanced Lead Management with C4C
  • File export history in campaigns


1511 is available for customers since November 2015. Some of the new capabilities are:

  • Design, deploy & run landing pages with contact form and subscription capability without coding
  • Categorize communication by managing subscriptions and limits for message volume per contact
  • Execute campaigns to contacts which own multiple products by sending directly from Hybris Marketing
  • Design complex marketing automation scenarios and display them as chart
  • Web tracking with campaign & contact identification links in e-mails
  • Upload, manage and use multivalued marketing attributes for contacts for segmentation


1508 is available for customers since August 2015. Some of the new capabilities are:

  • Embedded Campaign Analytics provides standard reports & analytical views for out-of-the-box campaign success measuring
  • External Content Management Integration simplifies to search and reuse pictures located in external WCMS or DAM systems
  • Conditional content enables personalized rule-based display of pictures/texts per contact
  • Double-opt-in mails automatic confirmation mails for marketing permissions
  • C4C & external Call Center integration with response tracking
  • Facebook Campaign Success allows out-of-the-box analysis of Facebook banners
  • E-Mail Affinity Score allows definition of contact rules to control traffic per contact
  • Grouping of Campaigns with Marketing Programs for Spend tracking


1505 is available for customers since May 2015. Some of the new capabilities are:

  • Geo location based segmentation
  • Optimized Segmentation Model Recalculation and segmentation history in target groups
  • Marketing Calendar: Device specific personalized charts
  • Advanced personalization of e-mailing content
  • Enhanced CRM Integration e.g. for Call lists in Interaction Center and campaigns for contacts with multiple products (e.g. cars, contracts)
  • Facebook Audiences for banner campaigns
  • Trigger-based Marketing for Shopping Cart Abandon
  • Enhanced in-place campaign analytics


1502 is available for customers since February 2015. Some of the new capabilities are:

  • New structure for managing campaigns, templates and content
  • Define & execute multiwave campaigns
  • Automate campaigns with triggers & actions  (e.g. click link -> send SMS)
  • Marketing Calendar for 360° overview on campaigns, success and spend
  • Use E-Mail & SMS as campaign channel
  • Enhanced management of marketing content & templates, newsletters and recurring campaigns
  • Manage marketing permissions thru external interfaces and check permissions before execution
  • Instance Authorization for Target Groups and Campaigns
  • Target Groups for Interaction Contacts and Objects

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