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Author's profile photo Jan Matthes

What’s new in 1702 Campaign Management for Hybris Marketing Cloud

With our 1702 release of Hybris Marketing Cloud we will deliver as part of campaign managment and segmentation again a huge list of exciting capabilites:

Video & details: Predict best action or channel by dynamic filter rules in campaign automation


Video & details: Global suppression rules to exclude contacts from campaigns


Video & details: Export & import of HTML e-mails including conditions for work with external marketing or translation agencies


Mobile Apps as new campaign channel


Multi channel flow-based campaign designer with flow-based success KPIs for campaigns with more actions e.g. CRM, C4C, A/B testing, Facebook, Paid Search, file export etc.


Calculate best sending time while releasing a campaign


Mass status change and work flow approval for target groups


Geo-segmentation for SAP Hybris Marketing Cloud


Build your own campaign actions with open channel in new campaign user interface

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      Author's profile photo Peter Pfitzner
      Peter Pfitzner

      Nice additions to the huge changes we saw in campaign management with 1611

      Author's profile photo Former Member
      Former Member

      Hi Jan,

      is it true that tue suppression rule engine is only available for the S/4HANA Marketing cloud? And if yes, why not for on Premise?

      BR Damian

       

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      Hi Damian,

      The suppression rules user interface will at the start only be available in SAP Hybris Marketing Cloud (fka S/4HANA Marketing Cloud). In the on premise edition you can use our permission BADI to implement the same use cases and functionality. Reason is that Netweaver versions in on prem and cloud are slightly different currently. In the near future this will be in sync again which will then make also the UI available in on prem.

       

      Cheers

      Jan

       

      Author's profile photo Former Member
      Former Member

      Hello Jan

      Could you please mention the BADI that we need to implement to use this functionality on-premise? Not easy to find via SE19, neither on the support portal...

      Thanks in advance,

      Catherine

      Author's profile photo Krishnendu Laha
      Krishnendu Laha

      Hello @Jan,

       

      Is "SAP Hybris Marketing Cloud" the new name of S/4 HANA Marketing Cloud? or it is also another offer / product?

       

      Thanks,

      Krish

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      Hi Krish,

       

      yes, we renamed "SAP S/4 HANA Marketing Cloud" to "SAP Hybris Marketing Cloud"

      Cheers

      Jan

       

      Author's profile photo Krishnendu Laha
      Krishnendu Laha

      Hello Jan,

       

      Nice (as we in German we say Schön) :), so another question, is SAP Hybris Marketing Cloud is placed along with S/4 HANA product in portfolio or that is also chaneged ?

       

      Thanks,

      Krish

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      not sure what you mean with "placed along": You can buy it for cloud or onpremise usage it has just changed the name again ;o)

       

      Author's profile photo Former Member
      Former Member

      Hello Jan

      Could you please mention the BADI that we need to implement to use this functionality on-premise? Not easy to find via SE19, neither on the support portal…

      Thanks in advance,

      Catherine

      Author's profile photo Former Member
      Former Member

      Hello Catherine,

      You have to create an implementation of BAdI CUAN_MKT_SUPPRESSION_RULES to provide your own suppression functionality.

      BR, Harald

      Author's profile photo Former Member
      Former Member

      Hi Jan,

      Is there a possibilty that hybris marketing application supports multiple languages?

      I know multiple language support are available for content templates(email/sms) and text analysis

      But what I mean here is, the entire hybris marketing application should be available in particular language, for example, the application should be available in chinese for chinese business user ( all tiles, all functionalities written in chinese).

      there is requirement.. I am not sure this is possible

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      Hi Arunkumar,

      yes, Hybris Marketing supports a large number of languages. Check out our documentation to see the complete list.

       

      Cheers

      Jan

       

       

      Author's profile photo Mike Bowell
      Mike Bowell

      Hi,

       

      In terms of the content analysis does this have the capacity to pick out key words from Social Media posts such as twitter?

      Many thanks,

      Mike

      Author's profile photo HCL SAP LABS Common ID
      HCL SAP LABS Common ID

      Hi Jan,

      We are working on yMKT 1702 On Premise version. I don't see Flow based interface as displayed in video. In my system I see old classic version. Do we need to do any config to achieve this. Other issue is I don't see Mobile Campaign Category in drop down. so if I configure new category with respective action assignments will it work?

      Thanks

      Raju

      Author's profile photo Former Member
      Former Member

       

      Hi Jan,

      We are working on yMKT 1702 On Premise version. I don’t see Flow based interface as displayed in video. In my system I see old classic version. Do we need to do any config to achieve this. Other issue is I don’t see Mobile Campaign Category in drop down. so if I configure new category with respective action assignments will it work?

      Thanks

      Raju