With our 1702 release of Hybris Marketing Cloud we will deliver as part of campaign managment and segmentation again a huge list of exciting capabilites:
Mobile Apps as new campaign channel
Multi channel flow-based campaign designer with flow-based success KPIs for campaigns with more actions e.g. CRM, C4C, A/B testing, Facebook, Paid Search, file export etc.
Calculate best sending time while releasing a campaign
Mass status change and work flow approval for target groups
Geo-segmentation for SAP Hybris Marketing Cloud
Build your own campaign actions with open channel in new campaign user interface