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Dynamically exclude contacts from campaigns with flexible suppression rules

As enhancement to our permission marketing engine we provide with 1702 Hybris Marketing Cloud*) the ability to define multiple rules which exclude contacts from being contacted.

  • Define suppression rules based on contact, interaction or campaign data e.g.:
    • Contacts which are marked as “do not contact
    • Campaigns which are from business area XYZ
    • Number of mail interactions within last 15 days >25
  • Contacts get excluded from any campaign execution if they meet the criteria
  • Suppressions are tracked per contact and are part of campaign success analytics
  • BADI for onpremise & SAP Hybris Marketing Cloud.

With this our customers get even more flexible & dynamic business rules which exclude contacts from being contacted.

Here you can learn more on permission marketing and see how this works in detail:


*) Only available for Marketing Cloud in 1702. On premise customers can build suppressions rules with BADI



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  • Hi Damian,

    the suppression rules user interface will at the start only be available in SAP Hybris Marketing Cloud (fka S/4HANA Marketing Cloud). In the on premise edition you can use our permission BADI to implement the same use cases and functionality. Reason is that Netweaver versions in on prem and cloud are slightly different currently. In the near future this will be in sync again which will then make also the UI available in on prem.




  • Hi Jan,

    I am not able to Activate SUPPRESSION RULES model which i created. it is showing an error

    Unable to load the data.This can happen if you are not connected to the Internet, or if an underlying system or component is not available.

    it would be great if you could tell what might be the reason?


    • Hi Uma,

      if you have issues with the system please contact your internal project team first. They will create a ticket if needed.