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Author's profile photo Bernd Welz

Ambidextrous model helps to manage the digital transformation

I recently came across the ambidextrous model, by Charles O’Reilly, of the Stanford Graduate School of Business, and Michael Tushman, of Harvard Business School. According to this model companies need to be ambidextrous to be successful and stay relevant. They must remain competitive in their established markets while also exploring new, innovative products and markets. In both activities digital technology plays a key role. Consciously managing a portfolio of digitization projects in the two categories “Exploit” and “Explore” with a distinct approach to project management and skill management can be very helpful.

In a short article , on the Digitalist Magazine platform, I outline how the concept of the ambidextrous approach could be used to guide companies through their digital transformation process.

Feel free to read the article on to learn more about the model and to find out how SAP’s knowledge offerings, like openSAP  and SAP Learning Hub can support companies foster such an ambidextrous approach.

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