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Author's profile photo Silvia Backes

Learn how easy you can use responsive mail templates in SAP Marketing Cloud

Are you interested how to include a html template in 3 seconds into our Marketing solution?

In this blog you get an overview and a best practice video how you can use mail templates to design and send highly personalized, dynamic and device independent e-mails. You can:

Manage responsive e-mail templates to enforce layout and corporate identity.

  • Design, test and upload HTML templates from external editors
  • Restrict layout editing by e-mail authors
  • E-Mail Editor with text formatting, tables pictures, links etc.
  • Using attributes to e.g. personalize your e-mail
  • Tracking of events like open mail, click link etc. directly in Hybris Marketing
  • Define conditions e.g. gender specific or for special gold members
  • Include offers and product recommendations to personalize for each recipient based on our recommendation engine
  • Simplified and flexible search and linking of pictures in Digital Asset Management (DAM), Web Content Management (WCMS) or Product Catalog Management (PCM) like Hybris Commerce or OpenText (only in private cloud or onpremise)

The responsiveness of a mail template is controlled by an inline CSS which provides styles which determine how text, pictures and tables behave on the various mail clients and form factors.

Now you can get:

  1. some screenshots of the solution below
  2. a best practice video which illustrates how to use mail templates
  3. Sample mail template for you to download
  4. Useful links at the end for more details

1. Design the template in an external editor such as Dreamweaver (Adobe Creative Cloud)

2. Upload html or txt file via drop down or drag and drop

3. Email template opened in Content Studio to further design and use SAP Hybris Marketing Cloud functionality

4. Use SAP Hybris Commerce as image library

5. Assign conditions and send personalized product recommendations

Further information:

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      Author's profile photo Maris Sauka
      Maris Sauka

      Could you please enhance your description by explaining how blocks are working in the content studio? We are in a process of upgrade from 1511 to 1611 and in the 1511 version blocks were not introduced yet.


      Author's profile photo Silvia Backes
      Silvia Backes
      Blog Post Author


      Hi Maris,

      Please find info about the block concept in the links mentioned above in chapter "Further information" and see the application help in

      Design a Personalized Email or Email Template in

      Especially when you want to create the content in a Web Design tool and then upload the file, see Rules for Creating Upload Files with Several Blocks in

      Kind Regards,


      Author's profile photo Former Member
      Former Member


      in studio content, when i create a new content i cant make any of emails and temp. emails, i can make only Landing page, i try to find the reason in the documentation, and i set the role for the marketing expert and i did all what i had to set from this documentation, but still not working... what should i do please? this is what i did from


      thank you.

      Author's profile photo Silvia Backes
      Silvia Backes
      Blog Post Author


      Hi Jana,

      You have to maintain the Sender Profiles as described in

      Kind Regards,