For decades, companies have clamored to improve the user experience of websites for visitors. This, as most digital platforms, had gone under a transformation over the years. At first, websites were built by hand with a web developer, then we moved to difficult-to-implement, inflexible content management systems. This worked for a while, but because of its rigidity, then marketers went to “pixel perfect” design including things like flash and highly customized designed websites. After they discovered the many failures of this approach a very different approach was taking – prototypical, best practices, content first websites. This is where we are today.
This path is the same path that talent acquisition organizations have been, and are continuing down, today. Unbeknownst to most in the talent acquisition world. We have a crystal ball into the future for what a candidate experience should be and how we can do that. If you look at the timelines for digital marketing transformation and overlay candidate experience transformation, they line up nearly perfectly, just 15 years apart.
Because of this, we developed a system for building and managing your career site. By analyzing more than 1,000 of the most trafficked and best career sites, we looked to find commonalities between them and we built a system to leverage these commonalities (prototypes) by giving recruiters the tools that they need in order to effectively build and maintain their career sites without technical resources, all while delivering key features like SEO, responsive design, and localization that you have come to expect from SAP SuccessFactors Recruiting.
SAP SuccessFactors Recruiting’s newest feature, career site builder, gives recruiters and HR the tools they need to build effective, intuitive, beautiful career sites while adhering to the content-first approach and the best practices design principals that you would expect from the consumer websites of today.