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Author's profile photo Jan Matthes

What’s new in 1611 Campaign Management S/4HANA Marketing Cloud & Hybris Marketing

Flow-based campaign user interface for mail & SMS

Marketing experts can visually design and review mail and SMS campaigns:

  • Design mail and SMS campaigns with the flow designer
  • Design target group or trigger-based campaigns
  • Rotate and zoom campaign flow
  • Preview mail templates
  • See more in this video on YouTube

Predict best channel & contact time based on contact behavior

Define simple predictive scores to segment contacts based on their behavior to address them on the right day and time:

  • Out-of-the-box grouping of contacts by best sending time
  • Out-of-the-box calculation of e-mail affinity by considering how often they open or click in mails
  • Flexibly change the out-of-the-box simple scores for best sending time and mail affinity
  • Define own scores for other channels like phone or for best contact day
  • See more in this video on YouTube

Multi language mailings & conditional subject lines

Create mailings which have multiple language versions by copying and translating the source language layout.

  • Create multiple languages within the same mail
  • Copy content and layout from the source language or upload the corresponding file
  • Freely change e.g. text, pictures and links in the language versions
  • Automatically send the right language to each recipient
  • Send the default language if contact language is unknown
  • Personalize subject lines with conditions (e.g. show specific subject if contact is male)
  • See more in this video on YouTube

Product recommendations in mailings

Send personalized product recommendations based on the predictive recommendation models e.g. products bought by similar contacts:

  • Design picture, text and link layout for recommendations
  • Decide the maximum number of products recommended
  • Assign recommendation scenario
  • Select leading products
  • Apply additional conditions to hide or show content for special contacts
  • See more in this video on YouTube

Template-based segmentation for casual users

Marketing managers & experts can predefine segmentation templates to simplify and standardize target group and campaign creation for casual users

  • Group segmentation building blocks as relevant for template based segmentation
  • Optionally hide segmentation complexity of the building blocks to the users
  • Directly jump into segmentation to allow casual user to fine tune
  • Create target groups and campaigns with a few clicks
  • See more in this video on YouTube

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      Author's profile photo Carsten Obermeier
      Carsten Obermeier

      Brilliant, 1611 looks great!
      Big step forward on our way to become the world´s leading marketing automation solution.
      Cheers Carsten

      Author's profile photo Peter Pfitzner
      Peter Pfitzner

      Thanks again Jan for sharing.

      I'm also happy to see Fiori 2 being introduced.

      Rest assured, I am curious to dive into all the new stuff and enhanced features very soon, right after we’ve updated our very own demo environment.

      Cheers, Peter

      Author's profile photo Jan Matthes
      Jan Matthes
      Blog Post Author

      THX, Peter! Let me know if there are topics I could help with