What’s new in 1611 Campaign Management S/4HANA Marketing Cloud & Hybris Marketing

Flow-based campaign user interface for mail & SMS

Marketing experts can visually design and review mail and SMS campaigns:

• Design mail and SMS campaigns with the flow designer
• Design target group or trigger-based campaigns
• Rotate and zoom campaign flow
• Preview mail templates
• See more in this video on YouTube

Predict best channel & contact time based on contact behavior

Define simple predictive scores to segment contacts based on their behavior to address them on the right day and time:

• Out-of-the-box grouping of contacts by best sending time
• Out-of-the-box calculation of e-mail affinity by considering how often they open or click in mails
• Flexibly change the out-of-the-box simple scores for best sending time and mail affinity
• Define own scores for other channels like phone or for best contact day
• See more in this video on YouTube

Multi language mailings & conditional subject lines

Create mailings which have multiple language versions by copying and translating the source language layout.

• Create multiple languages within the same mail
• Copy content and layout from the source language or upload the corresponding file
• Freely change e.g. text, pictures and links in the language versions
• Automatically send the right language to each recipient
• Send the default language if contact language is unknown
• Personalize subject lines with conditions (e.g. show specific subject if contact is male)
• See more in this video on YouTube

Product recommendations in mailings

Send personalized product recommendations based on the predictive recommendation models e.g. products bought by similar contacts:

• Design picture, text and link layout for recommendations
• Decide the maximum number of products recommended
• Assign recommendation scenario
• Select leading products
• Apply additional conditions to hide or show content for special contacts
• See more in this video on YouTube

Template-based segmentation for casual users

Marketing managers & experts can predefine segmentation templates to simplify and standardize target group and campaign creation for casual users

• Group segmentation building blocks as relevant for template based segmentation
• Optionally hide segmentation complexity of the building blocks to the users
• Directly jump into segmentation to allow casual user to fine tune
• Create target groups and campaigns with a few clicks
• See more in this video on YouTube