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Author's profile photo Susan Galer

Why Developers are Betting Big on SAP #SAPTechEd [VIDEO]

Developers had plenty to cheer about when SAP announced its next generation in-memory platform for innovation at TechEd Barcelona showcasing a slew of expanded analytical tools and processes allowing developers to power real-time business operations tapping a wide range of data – text, graphic and streaming.  But the story for developers is even bigger than that. In my VIDEO interview with Thomas Grassl, Vice President & Global Head of Developer Relations and Marketing at SAP, he explained how SAP has entirely transformed its developer program for digital engagement.


Innovation made easy

SAP’s comprehensive self-paced, hands-on tutorials for developers are incredibly impressive. “You can learn about how the SAP HANA Cloud Platform works, build your apps using SAP Web IDE, connect your data with SAP HANA, and do predictive analysis,” said Grassl. “All of these capabilities and much more are available to everyone worldwide on the SAP developer website. Developers have a personalized learning experience with the opportunity to earn credits for their knowledge and build out their own online digital profile.”

Designed to make learning fast and easy regardless of a developer’s skill level, SAP’s digital approach means developers can watch video demos of innovations that others have already designed, and earn points as they gain expertise. How-to projects cover a wide range of the latest innovations (released and in some cases, beta versions) including SAP HANA express edition, SAP Fiori 2.0, SAP S/4HANA, SAP UI5, internet of things, iOS app development, predictive services, new APIs and much more.

In fact, one of the reasons behind the show floor buzz at SAP TechEd Barcelona was directly related to digital engagement as developers attended workshops and redeemed their expert badges for instant prizes onsite. For developers who opt to go digital with SAP, getting to the next generation of applications is a sure thing.

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      Author's profile photo Osvaldo Lopez
      Osvaldo Lopez

      Hana, Fiori, S/4Hana, UI5, Web IDE, all Innovation… that’s great.

      But… where is “ABAP” in that “developer website” in header’s links? (Read this unanswered question about it)


      Author's profile photo Jelena Perfiljeva
      Jelena Perfiljeva

      So what are the developers "betting big" exactly? I'm confused... With such headline one would expect a story on how a developer got a second mortgage on the house or sold a favorite pokemon to invest all the money into a HANA app. But there is nothing of that sort mentioned in the blog.

      The video does not really "explain how SAP has entirely transformed...", it's just a 1 minute announcement for

      Which brings us to Osvaldo's point: yes, that's the site to go to unless you are an ABAP developer. I understand that ABAP might not even be Mr.Grassl's area as he's probably more interested getting non-SAP developers on board. And that's fine. But talking about a single URL for all the developers and not even mentioning ABAP seems a bit hypocritical.

      Just recently someone was asking on SCN about learning ABAP. I had to refer them to an SCN blog for information on the ABAP Developer (sic!) edition. Why can't they go to the same website to find this information? Are ABAPers not developers? We are the ones who actually bet big on SAP already, remember?