Hybris Marketing Cloud Email Campaigns – Feedback handling Amazon SES

As you might know there is two out-of-the-box Email Service Provider (ESP) interfaces you can use to send marketing mails triggered from Hybris Marketing Campaign Execution.

– SAP Mobile Services and
– Amazon Simple Email Services.

Since we got many questions around how Hybris Marketing handles the feedback and responses from the ESP, we’d like to provide some detailed insights based on the Amazon example.

The table below the lists the potential negative response codescoming from Amazon SES while trying to deliver the the marketing mails to the target group members assigned to the Email Campaign.

Based on the codesin the right column, in Hybris Marketing Interaction Types (left column) with respective reasons (second from left) are created in the system.

Only the hard bounce would result in an invalidated email address (facet) in the interaction contacts’ golden record.

Soft bounces would not trigger actions out-of-the-box. However there is a BAdI which could be used (CUAN_IMPORT_IA_4_IC) to implement custom logic based on the respective interaction type.

Sample coding is available for “EMAIL_BOUNCE_HARD”, so it is very little effort to implement something similar for “EMAIL_COMPLAINT” – just a few lines of code.

Implementation Class: CL_CUAN_MKT_EXEC_EMAIL_AMZN

Implementation Method: PROCESS_RESPONSE_BOUNCE