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In his SAPPHIRE NOW 2016 Keynote, SAP CEO Bill McDermott said “Everything has to start with that ultimate empathy for the end user and the experience they are getting from your company.”

Within the SAPPHIRE audience were SAP Mentors who agreed with Bill McDermott’s message, and also made it a personal goal to learn more about customer empathy and find ways to help our SAP community realize its value. Thanks to the generous support of SAP’s CIO Thomas Saueressig, and SAP’s SVP of Experiential Marketing Former Member, our community will have an opportunity to experience and realize empathy.

For fellow community members attending SAP TechEd in Barcelona, I would like to invite you to spend an evening with new and old friends to learn and experience what empathy is, exchange stories, and really commit yourself to this ‘movement’ of applying empathy in your lives. I’m grateful that SAP Mentor and Empathy coach Seung Chan Lim (Slim) has agreed to conduct and facilitate the event.

  • Date and Time: Thursday, November 10, 2016 7:00pm – 10:00pm
  • Location: Agüelo013, Carrer d’Avinyó, 37, 08002 Barcelona, Spain (Google Maps)
  • Cost: no charge
  • Transportation: Bus shuttle (see FAQ in Registration page for more info) or self-paid taxi

Register to attend event
(Maximum 75 people. If you are unable to attend, please unregister so others can join.)

When I began my own learning journey about empathy, one of my first points of clarification was the difference between sympathy and empathy. Whereas sympathy refers to ‘feeling for’ someone (e.g. hearing the distress in a customer’s voice, and realizing the customer is unhappy), empathy is about ‘feeling with’ that person (e.g. imaging I’m that customer, and experiencing the distress myself). This had a huge impact on my learning.

How is empathy important to our work or life? Can we learn to be empathetic? What might prevent us from realizing empathy?

Join SAP Mentors, customers, partners, and SAP employees at the “Evening of Empathy” to share your thoughts and perspectives on these questions. You just might be surprised by what you walk away with.


Read also, the results of our Empathy event: Empathy Leads to Action

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  1. Matthias Steiner

    Soo looking forward to it – still have lively memories of the first “Empathy” events organized by the one-and-only Marilyn Pratt. Slim is a very inspiring story-teller with a message that is more relevant than ever these days! Sign up NOW – you’ll be up for a very rewarding evening!

  2. Florian Henninger

    IT was an awesome expirience to me. Thank you for that special evening. I can really recommend everybody who has the chance to participate to do so.
    You will walk away with a different mind.

    1. Jason Cao Post author

      Hi Florian, so glad you were able to join the event! I hope you will find time to share more details (perhaps in a blog post?) of what you experienced and how you will apply empathy to your personal and professional life.



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