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In today’s digital economy, consumers have more information and buying options for food than ever before. Shifting consumer trends along with innovative new technologies and business models are impacting how food is grown, produced, and consumed in ways we’ve never seen until now.

Welcome to the future of food.

We invite you to join us on October 18th, 2016 for the kick-off of SAP’s Future of Food Virtual Forum online event series, to discover some of the new roles technology will play in sustainable food production and food personalization.  This is an opportunity to join your peers and respected experts to learn, share, and discuss the future of food through two interactive sessions: “The Role of Technology in Food Sustainability” and “The Next Big Thing In Food Is Personal.”

By attending these virtual, interactive sessions, you will learn about some of the innovative technologies that will soon reshape the way we think about food sustainability. You’ll also explore the individualism of food movement led by the “I want it right now” and “make it just for me” consumer.

Panelists and moderators for these sessions include the following industry experts and thought leaders:

  • Euan Murray, COO, The Sustainability Consortium
  • John Rorapaugh, Director of Sustainability, ProFish
  • Bill Bishop, CEO & founder, Brick Meets Click
  • Jerry Wolf, CEO & founder, Vivanda
  • E.J. Kenney, SVP Consumer Products Industry Solutions, SAP
  • Will Ritzrau, Director of Sustainability Strategy, SAP

SAP understands that the challenges facing Food Retail, Consumer Products, and Agriculture companies are broad, complex, and constantly in flux. Like our customers, we are invested in finding, creating and supporting solutions.
Register today! Don’t miss your chance to join us for this exciting event, and remember that no matter which part of the food supply chain you deliver, SAP has the solutions to help you respond, adapt, and thrive as a live business!

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2 Comments

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  1. Joachim Rees

    I don’t think that we will get “good food” by letting ever bigger companies seizing more and more control and gaining more and more power.

    Instead, we need to source our food locally (again), grown responsibly with respect to nature and future generations.

    Get to know the people who grow and process (if you don’t do that yourself)  your food!
    Not sure how SAP could help here?

     

    Best

    Joachim

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    1. Rebecca Hughes Post author

       

      Hi Joachim,
      There are two things that come to mind in this case. One is to help small farms obtain cost-effective tools to promote themselves as vendors in the local community, through social outreach, marketing, and online sales. The steady income stream produced will help generate more capital for modernizing or expanding operations, and help ensure its financial independence long-term.

      The second is data. This is more nebulous, but SAP has a range of predictive analytics solutions including for small businesses such as family farms. Analytics are a key to helping “future proof” their business against the harsh realities of climate change, and the mercurial preferences of fickle consumers.

      I recently found a company that produces cricket flour. They sell t-shirts that say “Cricket is the new kale”. The point is that small farms are far more nimble in adapting to changes in the climate and market – but they have to know those changes are coming!  SAP can definitely help with that.

      IMO, the answer isn’t necessarily having a pre-built solution like “Small Farm Analytics”, but about having a platform that is affordable and flexible to adapt for the needs of this type of customer, so they can mine new opportunities and new markets.

      Kind regards,

      Rebecca

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