The global Social Selling team recently launched “LAC: Social Selling Champion” program in Bogota, Colombia. One of the purpose of this event is to recognize LAC as one of the frontrunners of Social Selling at SAP and appreciate individual frontrunners from LAC. We also wanted to use this opportunity to publicize success stories from LAC and from across the globe to excite enabled teams to accelerate their Social Selling initiatives. This initiative will inspire more Social Selling enablement activities across the globe.
In its’ most basic form, Social Selling is using social media to establish and strengthen relationships with influencers and customers to generate new business opportunities or accelerate sales cycle. Social Selling starts with building a professional brand and it also involves active listening, building relationships, visible expertise, and network expansion.
“It was a pleasure and let´s keep pressing to achieve new ways to create value for our customers and improve the selling strategy for our sales team.” Felix Rubio, Head of Industry Value Engineering – LAC North
Why Social Selling?
- According to SiriusDecisions up to 67% of the buyer’s journey now occurs digitally
- 4 people are involved in the average B2B buying decision
- 75% of the B2B buyers now use social media to be more informed on vendors
Watch the video below and share your Social Selling success in the comments.