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Author's profile photo Sven Denecken

#S4HANA customer series: Empowering Shoppers with the support of SAP S/4HANA Marketing Cloud

SAP S/4 HANA helps customers run simple in a digital and complex world. Many global companies have adopted SAP S/4HANA to become a live business and a digital model enterprise. In this series we will show the value S/4HANA brings to companies with the help of example businesses who already took the road to SAP S/4HANA.



In this blog we are taking a closer look into a SAP S/4HANA Marketing Cloud customer, one of the leading fashion retailers in Europe. They decided to move to SAP S/4HANA Marketing Cloud with focus on marketing data management, high-volume segmentation, and email personalization including voucher handling. The integration to an external Web Shop and Loyalty system was also part of the first project phase. The next steps for this project are already planned with focus on Budget- and Spend Planning (Marketing Resource Management), Trigger-based Campaign Management for Real-time Marketing, Commerce Personalization, and much more.


The customer’s objective with the move to SAP S/4HANA Marketing Cloud is to empower the shopper’s experience end-to-end by linking customer, transactional and point-of-sale data to build one central customer profile and drive personalized marketing regardless of channel.


Here is an overview of the project goals:

Customer Insight

  • Get to know the consumers, their preferences and needs better
  • Track customer journey cross-channel real-time

Customer Experience

  • Improve the shopping experience to drive brand loyalty and increase revenue by providing relevant content on all channels

Increase Efficiency

  • One central system easy-to-use and maintain
  • Close collaboration with agency
  • Real-time success measurement


There are several benefits that the customer can leverage with the move to SAP S/4HANA Marketing Cloud. One of these benefits is higher efficiency through centralized and integrated marketing processes. Efficiency is a big value point with SAP S/4HANA Cloud in general, because of all the simplifications in processes and business models, and of course also with SAP S/4HANA Marketing Cloud. Another point that convinced this customer of the move was the deeper customer insights through centralized consumer profiles. And last but not least the increased customer satisfaction through highly personalized content.



This is only one of many examples that prove SAP S/4HANA delivers the value needed to lead your business through the Digital Transformation.

Find more Success Stories here and stay tuned for more parts of this #S4HANA customer series.

#S4HANA customer series: S/4 leads the transformation – THE collection


Follow us via @SAP and #S4HANA, or myself via @SDenecken

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      Author's profile photo Former Member
      Former Member

      very nice Sven.