Prof.Sam , John and I arrived SAP Palo Alto earlier than our meeting schedule with Ben Christensen.
While we were waiting in the lobby. Amol came to us and suggested having some food and beverages.
He offered facility tour. In the wall of stairs through App Haus. We could get to know about popular companies’ history of Bay Area
After we moved to the another facility. We could see interesting things. The employees of SAP used the wall as a whiteboard so they could express and organize what they are thinking whenever and wherever.
Amol showed us and explained about their performance by adjusting “Design Thinking” The most important thing of Design Thinking is making prototype by catching users painpoint, and distribute the prototype before perfect result and get better step by step by feedback of users.
One project was customer insight 365 design and solution. It was a big data by analyzing users age, time of using, etc. By using this big data. SAP can figure out what is the mos appropriate and well matched advertisement for this consumers and give perfect solution.
Another project was SAP tennis analytics for coaches. By perceiving physical moving of the tennis ball. It can analyze the flow of the game by figuring out moving pattern of players. It will be useful data for coach.
We visited D.school in the Stanford University with Ben. Atmosphere of D.school encourages students to brainstrom and think in deep.
It was so great expererience to get to know about what is Design Thinking to adjust to our future business. In Korea, Pangyo, there is also SAP Design Thinking Innovation Center and there is actually nearby our University. This will be good opportunity to visit the center to encoureage ourselves as a future enterpreneur when we go back to Korea.