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Author's profile photo David Ruiz Badia

Visit at Global Support Center Spain Customer Arena

Last year started a recurring event hosted by Spanish SAP User Group (AUSAPE) and SAP Spain that allows SAP Customers from AUSAPE to know who are behind SAP Support and discover latest tools & news around SAP Support.


Last Wednesday September 28th I had the chance to visit  Global Support Center Spain placed in SAP Spain H.Q. in Madrid.


The meeting agenda at a glance was

  • Reception & Welcome
  • Next Generation Support: SAP Product Support Offerings & Social Media
  • Visit to Support Center workplace and introduce STM’s (Support Team Manager)



  Pic 1 – Reception and welcome with Bernhard Luecke – Head Global Support Center Spain

From customer’s point of view, it was a very interesting and productive visit. Customers were able to put a face to the people who answer their support tickets, and that always improves relation between two parties.

SAP Support team started to talk about  Launchpad as new support entry point replacing old tools, and provided a lot of useful links to blogs where new Launchpad functionalities and tip&tricks are detailed.

After Launchpad introduction was the moment to introduce new support tools I would like to mention


  Pic 2 – Elena Colado – Support Team Manager at Global Support Center Spain


Last part of the meeting was dedicated to present Product Support Social Media Program and its 2016 vision.

At this point, SAP Support Facebook, Twitter, Youtube and Linkedin channels were introduced as well as the worldwide Social Media team that is behind the program. Social Media Manager described the different types of interaction that are happening in each channel and how the social media team managed them.

Channels commented were:




  Pic 3 – Chusa de Castro – Project and Social Media Manger at Global Support Center Spain


Finally SAP Support team shared how they are organized showing their organizational structure and area with the names of each area. This point was much appreciated by the customers who found it as a transparency exercise.


The event ended with a stand-up buffet, where networking had a starring role.

In summary, it was a great day!


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      Author's profile photo Elena Colado
      Elena Colado

      Thanks David! It is really nice to share experiences and feedback with customers

      Author's profile photo Former Member
      Former Member

      Really nice to see such shares regarding events which provides insight of the SAP support team.Appreciate.

      Author's profile photo Antonio Evangelista
      Antonio Evangelista

      Thanks a lot David.

      Really an interesting post.

      Author's profile photo German Mesa
      German Mesa

      Thanks David! Nice and short 🙂  Extremely useful to understand what's new in support. Very interesting initiative from AUSAPE & SAP. Appreciate.