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Author's profile photo Jan Matthes

Unlimited personalization with send-on-behalf, conditional content blocks and testing

The SAP Hybris Marketing Cloud messaging app supports almost unlimted personalization and conditional display of content blocks and supports also sending of test mails with personalization attributes.

  • Personalization: Use any attribute from contacts (e.g. Name) or interaction (e.g. product), navigate to a personal pages, display personalized pictures (e.g. your car), clicking on links to create items of interest
  • Overwrite reply-to name, address and sender name
  • Dynamic Content: Advanced and flexible definition of conditions to show or hide content like text or picture based attributes of a contact
  • Test mailings with personalization attributes

Here you find a video how this works.


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