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Author's profile photo Ann-Sofie Lampert

We don’t need another design conference – do we?

Are you tired of attending design conferences? Do you miss productive and sustainable sessions? Do you wish for inspiration that has an impact on your work and vision?

Then you should consider attending the “Design at Business” conference 2016 in Berlin. It is not just about design, not just for designers, but rather addresses all design-minded people wishing to work user-centric.

Sounds like you?

Come and meet design strategists, innovators and change makers from large enterprises, who will share their experiences and openly discuss their shared challenges.


What’s in there for you?

Benefit #1 You will connect and work with peers from large enterprises on scaling design

Design at Business is driven by the passion to connect change makers and strategists from various organizations. Therefore, the conference will gather experts from a diverse mix of enterprises, such as Daimler, Volkswagen, Deutsche Bank, Microsoft, and SAP. The program has been carefully crafted to enable valuable and inspiring 1:1 conversations on a global level.

Cross-company sharing is our credo to tackle the challenge we are all facing. Therefore, the conference will focus on how to humanize digital transformation and how the role of design evolves in the times of current challenges, such as new work, shortened innovation cycles, and digitalization.

Benefit #2 You will learn from industry frontrunners and innovators how they made it

The conference aims to facilitate exchange among designers, design thinkers, and change makers. The speakers are part of the community and will share impactful insights and transformative perspectives on their challenges and achievements. Their experiences and learnings will support you at any stage in your design journey.

Benefit #3 You will go back to work with new inspiration and actionable takeaways applicable to your business right away

All workshops address the topics of new work, innovation culture, design, and digital transformation, cater to the challenge of transforming a business into a human-centered and design-led culture and are thus of great relevance to organizational change agents. The workshops will be conducted by acclaimed experts and will go far beyond research and design basics. You will actively tackle the challenge of transformation and will innovate on how to adopt design principles to the constantly changing businesses and environments as well as to scale the topic of design within large enterprises. You will also create prototypes to be tested in a corporate environment. The ideas you will generate in the workshops will be applicable to your work and will inspire you to further innovate at your business.

  • DAIMLER AT BETAHAUS: Prototyping new realities in a culture where failing means learning
  • DEUTSCHE BANK LABS BERLIN: Adding value with design thinking in agile development
  • MICROSOFT ATRIUM: Design for digital transformation
  • SAP APPHAUS BERLIN: Creating the right environment for creative work
  • VOLKSWAGEN AT FINANCIAL DRIVE: Strategic foresight meets design thinking

Benefit #4 You will get better at scaling design in large organizations

The themes and formats will support you on your mission to scale design at business, to accelerate the adoption of a design-led innovation culture and to foster a user-centered mindset with a clear focus on people. The input you will get at the conference will represent a sustainable exceptional experience and will prepare you to grow.

Sounds interesting? We look forward to meeting you in Berlin on 1 and 2 November!

Register on and get ready!


About Design at Business

Established in 2010, the global Design at Business community has immensely grown over the last 5 years and fascinated change makers, designers, design thinkers as well as strategists from different locations who are driven by the passion to connect people, to spread user-centered mindsets, and to accelerate the adoption of a design-led innovation culture. With the Design at Business conference 2016 in Berlin we want to give the community a jumpstart and connect on a broader, global level with higher visibility.

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