Everybody is talking about the digital economy and the opportunity for business transformation. Boardroom conversations are increasingly focused on consistent customer experiences, authenticity of the brand in every customer interaction, integrating supply chains for execution at the moment of decision, and investing in physical and virtual stores to refine and re-invent the retail business model. The sheer scale, scope, and speed of the digital disruption taking place in Retail is phenomenal.
Customers and competitors are changing retailers’ behaviours, and leading retailers realize that digital technology is an opportunity to not only build and extend customer relationships, but also to create opportunities that were never accessible to them before
Join Achim Schneider, Global Head of Retail Industry Business Unit at SAP and Ivano Ortis, Associate Vice President, Retail Insights at IDC to learn how some retailers are tackling the challenges and opportunities in a dramatically changing environment. They will be discussing and exploring how you can reimagine everything from business models and retail processes to how to engage better with your customers.
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