What’s new in 1608 Campaign Management SAP Hybris Marketing and S/4HANA Marketing Cloud

Here are the enhancements we deliver with our August 2016 release:

Orchestrate Campaigns with SAP Hybris Customer Journey*)

Seamless integration of SAP Customer Journey*) and SAP Hybris Marketing or S/4HANA Marketing Cloud campaigns:

• Design activities in customers journey which orchestrates multiple campaigns
• Select and link campaigns in
• Directly see success data in Customer Journey

*) SAP Hybris Customer Journey is available as beta solution for selected countries.

Advanced E-Mail and template editor

More flexible & easy definition of mailings with personalized display of offers and multiple products:

• Create & edit templates and mails in the same app
• Save mails as templates
• Drag & drop for content blocks and external HTML content
• Control what can be edited by standard or expert users
• CMS/DAM Integration for pictures from Hybris Commerce in S/4HANA
• Add product lists or offers to any e-mailing coming from any product catalog
• Automatically check content validity (e.g. broken links)
• See this video to learn more

Advanced offer & product data in E-Mails

Marketing experts can dynamically display personalized offers (e.g. free shipping, buy one get two) and product lists in e-mails:

• Design personalized e-mails with individual products and offers
• Embed offers in e-mails including automatic eligibility check per contact
• Search and add product lists coming from any product catalog

SAP Hybris Commerce as image library for mails in S/4HANA Marketing Cloud

Marketing experts can directly search & reuse pictures stored in SAP Hybris Commerce:

• Full text keyword searching against asset metadata
• Browse through your search results
• Possibility to search across multiple digital asset management systems
• Combined result sets over connected digital asset management systems
• Only approved images are available
• Option to view and select images in different resolutions

Landing Page analytics based on extendable SAP HANA view

Marketing experts can do out-of-box analysis of the landing page success:

• Out-of-the-box KPIs: Views, Submits, New contacts
• Time range selection
• Build your own reports with SBEE/Insight, SAP Lumira or SAP BusinessObjects Cloud *)
• Cross landing page analytics with extensible Hana analytical view for landing page success*).

*) Possible with SAP Hybris Marketing on premise or private cloud only

Open Channel Action: Develop in S/4HANA customer-specific campaign actions e.g. lettershop, workflows or mobile apps

Marketing experts can use customer-specific campaign automation actions to e.g. automate e.g. printing of personalized brochures:

• Programmatically connect external applications via HCI by developing custom actions in the campaign automation
• Automatically provide follow-up data for any external system e.g. lettershop, mobile app, web-shop, service portal etc.
• Pass over all personalization data automatically for each contact using HCI also in S/4HANA
• In-place analytics for outbound interactions

Enhanced look & feel for campaign and target groups

Marketing experts can more easily get an overview on campaigns and target groups:

• New overview page in campaign
• In flow display of campaign success
• Enhanced display of e-mails and collaboration
• Campaign categories in Launchpad
• Target group tile view with last activity, interaction score & links

External Campaign Integration e.g. for ad service platforms

Marketing experts can plan campaigns, define targets groups and trace campaign success in SAP S/4HANA or Hybris Marketing with a flexible integration to any external systems technically executing the campaigns e.g. ad service platforms like Turn, SAP XM etc.:

• Hand-over unique identifier from a target group using HCI also in S/4HANA
• Standard integration to SAP XM for display ads
• CSV upload of success data
• Available on-premise and public cloud

Flexible S/4HANA analytics for campaign e-mail success

Marketing experts can build and extend in S/4HANA Marketing Cloud their own embedded reports to track campaign success for e-mails:

• Extendible email & SMS Cross Campaign Success view in S/4HANA (aka CDS view)
• Consume campaign success data in SAP BusinessObjects Cloud (aka C4A)
• Use Query Designer and Query Browser to manage your reports in S/4HANA
• Build custom CDS Views with End-to-End Extensibility in S/4HANA

Enhanced S/4HANA Segmentation Customizing

Cloud customers can adapt segmentation without the need to demand services from shared service center:

• Assign Preview Types to Attributes incl. set default
• Maintain Attribute Groups
• Learn more on how to manage attribute groups in segmentation

Approve Campaigns with SAP Business Workflow

Enhanced flexibility, automation and usability for campaign approval:

• Flexibly define approval rules
  using SAP Business Workflow e.g. campaigns with
  budget >1.000 €
• Select an approver & request campaign release using SAP Business Workflow
• Send mail notifications with links
• Release, reject, forward or suspend
• Define substitution rules

WeChat Campaign Integration

Marketing experts are enabled to execute WeChat campaigns in SAP Hybris marketing and analyze the campaign success report:

• WeChat Digital Account Management
• Analyze WeChat contact acquisition & subscription status & their interactions.
• Display geo-location with Baidu Map
• WeChat campaign execution
• WeChat content integration
• Campaign success analytics
• Trigger-based campaign
• See more in the WeChat Video