In this blog, we’d like to introduce you to one of the things that are new or have been changed in the August 2016 version of SAP Business ByDesign.

Of course you can find more information in the What’s New in SAP Business ByDesign documentation, which is available online.

Today, we are going to talk about creating and executing a direct e-mail campaign.

You can now create and execute direct e-mail campaign to send personalized HTML e-mail in marketing campaign directly from the SAP Business ByDesign system while the campaign is executed. Each account or contact of the assigned target group will receive a personalized e-mail if he or she is allowed to be contacted and has a valid e-mail address.

You can create personalized HTML e-mail for the campaign using e-mail templates. E-mail templates are created outside Business ByDesign system with the help of a third-party software. The subject for the personalized e-mail is not a part of the e-mail template, you can enter the subject in Campaigns view for each e-mail template. To know more about how to create e-mail templates, see Create an E-mail Template.

There is a new business option to enable direct e-mail campaigns in the Business Configuration work center. To find this business option, go to the Business Configuration work center and choose the Implementation Projects view. Select your implementation project and click Edit Project Scope. In the Scoping step of the project, ensure that Campaign Management is selected within Marketing.

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In the Questions step, expand the Marketing scoping element and select Campaign Management. Select Campaign Execution and answer the questions related to Direct Campaign Execution using E-mail.

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After the feature is enabled in Business Configuration work center, you will find Direct E-mail in the Campaign Type drop down list and Execution Options while creating a new campaign in Campaigns view.

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For more information on direct e-mail campaign, see Create and Execute Direct E-mail Campaign.

Are you familiar with the What’s New video in SAP Business ByDesign? You can have a look at it here.

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