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Selling around 663 billion cigarettes every year, British American Tobacco is one of the world’s leading tobacco companies. With more than 50,000 people employed across the globe and annual revenues of approximately GBP13 billion, the company serves more than 200 markets.

The Need: British American Tobacco (BAT) looked for major cost savings to free up cash for investment in growth.

The Solution: Partnering with IBM, BAT has designed and implemented a new global SAP template in more than 180 markets worldwide in record-breaking time and delivered significant business value.

The Benefit:

  • 30% greater treasury gains versus business case across BAT
  • 50% higher P&L improvement versus business case in Asia-Pacific region
  • 30% stronger balance-sheet improvement versus business case in Asia-Pacific region

Integration achieved across 180+ markets in two years and three months

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