With thanks to Flavia Moser and others at SAP, ASUG is kicking off a new webcast series – see below, written by SAP:

Using SAP BusinessObjects Predictive Analytics to identify the right customers for your marketing campaign

Many businesses today are using predictive analytics algorithms to determine which customers are the right ones to target for their marketing campaigns. This six-part webinar series will demonstrate in detail the end to end predictive process of how SAP BusinessObjects Predictive Analytics can implement such a scenario by going over the whole predictive process starting with data preparation, predictive modeling, the operationalization of predictive models, and consumption of predictive results with SAP BusinessObjects Lumira and SAP BusinessObjects Cloud.

The example scenario used in this webinar series takes place in a bank that is aiming to increase the adoption of their travel credit cards. The Marketing Manager of this bank has decided to launch a new marketing campaign to attract customers in applying for the travel credit card. As part of the campaign preparation process, the Marketing Manager will be using SAP BusinessObjects Predictive Analytics to identify the right group of customers to target and will be sharing these results with the rest of their team using SAP’s Business Intelligence portfolio.


Join us August 24 – register here

Join us for the rest of the series:

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Also consider joining ASUG in October for the ASUG BI + Analytics Conference – for a list of related sessions see this: ASUG BI + Analytics: Data Discovery, Visualizat… | ASUG

Also consider some hands-on Predictive Sessions here:

Hands-On: Give Your BI Deployment the Gift of Foresight with SAP Predictive Analytics

Hands-On: SAP Predictive Analytics 101 – Up Close and Personal

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