What’s new in SAP Hybris Cloud for Customer – 1608 – Marketing

Some of the major highlights of 1608 release in the marketing area are as follows :-

• Campaigns & Lead Scoring in the Extended Edition (using Responsive UI)
• Workflow for Campaigns
• Dynamic place holder for Account Owner in email templates
• Query to Select Campaigns Related to an Account in Campaign Overview Search

Campaigns & Lead Scoring on Responsive UI

• Campaigns & Lead Scoring are now available in the Extended Edition. 

Note The above work center views are only available for browser access on desktop.  .

Workflow for Campaigns

• Historically the Campaign Approval process was the only workflow capability enabled for the campaign.
• Now Campaigns has been enabled to leverage the generic C4C workflow capability for other workflow scenarios – for example campaign change notifications.
• You can now create workflow rule for campaign by navigating to Work Center Administrator -> View Workflow Rules

Marketing: Dynamic place holder for Account Owner in email templates

• When setting up an email campaign you can now easily include the Account Owner name in the generated emails.
• New dynamic place holder for assigning account owner in email templates

Query to Select Campaigns Related to an Account in Campaign Overview Search

• You can now easily search for the Campaigns that are relevant for a specific Account.
• A new query ‘Campaigns Related to Account’ for is available in the Campaign Overview Search (OVS), which will select all active campaigns for the accounts in transactions (for e.g.. leads, opportunity , task , phone call activity etc.)