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Partner Business Catalog

What is the Partner Business Catalog?

Earlier this year, the Partner Benefits Catalog (PBC) was introduced as the new defacto business delivery platform to our partner ecosystem. The Catalog is designed to be a one stop shop for our partners in order to provide them with a full catalog of flexible benefits to offer prescriptive menu based services to influence optimal SAP partnering behavior and profitability. The PBC covers five strategic areas for the partners’ E2E business operations with SAP through the PartnerEdge portal: Getting Started, Marketing, Pre-Sales, Sales, Post-Sales. Ever since its launch, the catalog was set to be a game changer that will have significant impact on the overall partner experience with SAP, with a new and improved online experience offering of services geared towards boosting pipeline and generating demand for their business within SME.

The catalog is a global initiative, but with a regional flavor. As of today, the PBC is Live in EMEA, MEE, LAC, NA, and APJ/GCN. This global partner catalog of actionable benefits and programs will be leveraged by partners across the PartnerEdge engagement models SELL, SERVICE, RUN & BUILD, with a particular focus for SME.  As of today, there are 36 services available for partners with more coming soon, and it can be accessed through the PartnerEdge portal here.

What is the value for Partners?

With the arrival of the PBC, partners can now access one marketplace with a range of first class services designed to cover strategic business topics such as Employee Ramp-up, Demand Generation, Demoing and Innovation, Sales Capabilities and Customer Retention & Satisfaction. These resources coupled with solid branding (logos, etc.), allow partners to elevate their business, distinguish themselves in the marketplace, and show their customers and prospects that they have the power of SAP behind them.

Through a simplified partnership experience with SAP, partners have shifted their efforts towards enabling their resources based on their business needs, reducing deals’ operational time to close, and improving their sales productivity. The on-demand model facilitated the interaction between the PSAs and partners, allowing them to realign their focus on their business priorities and concentrate on increasing revenue with sales, growing and exceeding opportunities, and benefitting from market differentiating services that they need, when they need them.

Top 3 PBC Services

While the PBC offers over 30 various services, there have been three in particular that stood out and are obviously a business requirement for most partners across the regions. They are:

  • S/4HANA Demo21: A Virtual program provided by the Solution Centre team that allows partners to have their own demo environments and the latest version of the S/4HANA program.
  • Virtual Studio Enablement Series: SAP PartnerEdge is an asset that links to video tutorials that will show partners how to optimize the usage of Virtual Studio. A hint: guide your Partners to get a combined request – Virtual Studio Partner Edition + Virtual Studio Partner Enablement Series. 
  • Social Selling Enablement Program with the LinkedIn Navigator: It is a face to face training conducted by SAP that supports partners to utilize LinkedIn as a social selling tool, in order to increase demand generation and pipeline via the LinkedIn Sales Navigator.
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