Small Biz in a Digital World: How EcoReco is Changing the Bay Area Commute
According to Reuters, the average American commuter wastes about 42 hours a year mired in traffic.
The California Bay Area is one of the six most congested urban areas in the U.S., and traffic congestion there is growing faster than the region’s population and employment levels (Metropolitan Transportation Commission).
With increased traffic also comes increased pollution. The negative impact that petrol-engine vehicles make on the environment is a grave contributor to global warming. Therefore, interest is growing about electric scooters as a potential solution to the commuter gridlock.
A national household travel survey shows that 50% of American car drivers’ daily trips are only 3 miles or less, a perfect distance for travel by e-scooter.
From Start Up to Success: EcoReco
Powered by a safe and eco-friendly rechargeable Lithium Iron Phosphate battery, the EcoReco scooter emits no air pollution or greenhouse gases during operation.
In a recent episode of #SAPTalks, host, David Trites spoke to Rob Dawson, Business Manager at California-based EcoReco. Rob discussed how EcoReco is adapting to digital business in order to change the way people commute.
Like many employees of small businesses, Rob wears many hats. He is a very busy guy, and a very passionate one as well. He is motivated to decrease the environmental footprint of Bay Area commuters while also bringing a little bit of fun and ease to their daily rides.
Adapting to Digital Business
In the early days of EcoReco, Rob ran the business using Gmail, PowerPoint, and Excel. Sticky notes and markers were staples of his day-to-day routine. Yet, suffering frustration and difficulty trying to manage EcoReco’s growing business this way, Rob knew that something needed to change. Fielding orders, customer service messages, social media, marketing, and other facets of the business via email, sticky notes, and Excel spreadsheets, Rob knew this practice wasn’t sustainable for the type of business growth that he envisioned.
Susan Reynolds, Global Vice President of Partner Ecosystem at SAP, also joined this #SAPTalks episode and explained how SAP Anywhere offered EcoReco all of the business user elements it needed in one centralized snapshot. This cloud-based solution provides EcoReco streamlined customer service functionality, an auxiliary accounting system, and mobile functionality for offline transaction information when and where they need it.
Rob showcased that he can run the EcoReco business “live” with SAP Anywhere. He opened the solution, live, while on the show and ran through all the different SAP Anywhere functionalities that EcoReco leverages.
Speed is everything for small businesses
Rob mentioned that because 50%-70% of all new business for EcoReco comes from “word of mouth” marketing, speedy, efficient business operations and customer service are critical to its business success. “Every moment saved is really valuable when trying to do ten different jobs at once,” said Rob.
With SAP Anywhere, Rob is saving precious time that he can now use in the field, promoting the benefit e-scooters have on the environment and commuter traffic.