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For all of us at SAP Digital, the idea of engagement is behind almost everything we do. And we just found another great way to involve people on SAPStore.com with the new live video-streaming feature on Facebook. Next week, every day at 5 p.m. Central European/11 a.m. Eastern/8 a.m. Pacific Time, we’ll be broadcasting live interviews from our SAP Store Facebook page. We’re calling it “SAP Store Facebook Live Week,” and everyone can participate: listening, asking questions, commenting, and being a part of the event. Join us and check out the latest innovation in real-time social media. Just log onto our Facebook page and bookmark the event, then arrive with your beverage of choice when the time comes.

You might ask, why should you be interested in getting involved with SAP Store? Let me quote Joshua Greenbaum in his blog on SAPinsider: “It’s a marketplace for digital content that can – and should – entice developers to build next-generation applications for the overall enterprise market. …  All you have to do is excel at your craft and make a compelling product, and SAP Store will give you a place to sell, a way to collect revenue, and a chance to connect with prospective customers.”

If you’re simply a user of software (aren’t we all?), you can check into SAP Store whenever you want, browse around, and find out what’s new from SAP and partners. Then try and buy with a simple click-through process using a credit card or PayPal. For a lot of products, you can take advantage of a free trial.

Now back to our regular programming: SAP Store Facebook Live Week. What’s happening is that the always-amusing live-streaming expert and social influencer Brian Fanzo of iSocialFanz is taking over our Facebook page for a half hour each day for a live interview. Here’s the lineup:

Monday, July 11: Building Apps with SAP HANA Cloud Platform. Find out how you can use this platform-as-a-service offering to build brand-new applications or extend existing ones, easily and quickly, and solve business problems in a jiffy. Read this blog to find out more.

Tuesday, July 12: Top 5 Questions About SAP Store. Want to know what everyone wants to know? This interview answers the most frequently asked questions on SAP Store, which range from how to access free trials to installation hints.

Wednesday, July 13: Knock-Knock, Who’s There? Putting Location-Based Consumer Data to Work. Here, we’ll take a look at the brand-new offering from SAP Digital, SAP Digital Consumer Insight, which uses mobile network data to provide location-specific data about on-the-spot demographics – by age group, gender, and even where people are coming from.

Thursday, July 14: United VARs Stays Connected with SAP Digital CRM. With a budget-friendly price point ideal for United VARs’ small office, SAP Digital CRM is a three-in-one sales, marketing, and customer service app. Find out how United VARs uses it for sales data tracking, communications, and more. Read this blog to find out more.

Friday, July 15: Recap: 5 Things You Didn’t Know About SAP Store. On Friday, Brian will present a recap of key takeaways of the week’s interviews.

So if you want to be among the first to try out the new Facebook live streaming feature, find out what’s happening on SAP Store, and have some fun with Brian Fanzo – be there! Watch a preview of the shows here.

Please “like” our Facebook page to be notified the moment we go live each day next week, or bookmark the event here. I look forward to joining the live shows together with you.

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