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Last month, I attended the SAP BusinessObjects Cloud Pre-Sales Workshop at SAP’s Vancouver, BC office (see related SCN article). Approximately two dozen pre-sales professionals from various North American partners received intensive training on how to use SAP BusinessObjects Cloud. We also received a tour of the SAP Digital Boardroom, which is built on SAP BusinessObjects Cloud (which in turn is built on the SAP HANA Cloud platform, or HCP).

 

If you’re a customer and met with your SAP sales team at SAPPHIRE, you most likely received a live demonstration of the SAP Digital Boardroom. During my demo for partners, I got to hear the perspective of other pre-sales pros. Although there are the usual concerns about how to demonstrate the value of a solution, both in capability and cost, there are some compelling things about the SAP Digital Boardroom. Here are my observations from the partner training, in no particular order.

 

An Audience with the Executive Team

 

Perhaps your experience is different. But in mine, the CIOs that consistently rank analytics as a “top priority” in surveys (see related Wall Street Journal article, WSJ CIO Network: CIOs Name Strategic Priorities) are nowhere to be found during most BI projects. Not even at the kickoff meeting for a substantial upgrade project. Most BI conversations don’t include the rest of the C-suite, either. If SAP Digital Boardroom gives a partner or a BI Competency Center manager an opening to have a conversation with C-level execs about better business outcomes, take it!

 

It’s About Value, Not Cost

 

SAP Digital Boardroom is priced like a Lexus, not like a Toyota. But the conversation has to be about the value it brings to the executive team. The value in SAP Digital Boardroom is in its ability to provide immediate answers based on real-time or near-real-time data. Ask candidate users “have you ever tabled an urgent item of business to the next meeting because you didn’t have the data available to make a decision?” Or “have you ever made a hastily gut-feel decision because there was no data”?

 

Then stop talking. Listen. You’ll receive a clear understanding of board room pain points- an opportunity to add value at the highest level of the organization.

 

The value of the SAP Digital Boardroom increases when an organization realizes that it’s not just for the executive board but any team in the organization that needs to collaborate around live data. The SAP Digital Boardroom shouldn’t gather dust between executive board meetings.

 

A Single Version of the Truth. Finally.

 

SAP Digital Boardroom allows executives to work with the same single version of the truth that the rest of the organization is using. In my experience, the higher one goes on the org chart, more time has been spent massaging “real” numbers in Microsoft Excel. Executives may not initially like the numbers that appear on the SAP Digital Boardroom (Fred does some kind of magic in Excel- can’t we use his numbers instead?), but it’s time well-spent to confirm that those numbers are indeed truthful.

 

SAP Digital Board Room is the Spiritual Successor to SAP BusinessObjects Explorer

 

SAP BusinessObjects Explorer was built for the “casual BI user”- a user that needs search and exploration of corporate data behind a simple UI to find what they didn’t know they were looking for. SAP Digital Boardroom is the spiritual successor to Explorer. Not because of its capabilities (although SAP Digital Boardroom does already have Explorer-like faceted navigation) but because of who the target user is. Organizations that currently rely on Explorer should give the SAP Digital Boardroom some due diligence while continuing to wait for SAP to fold Explorer use cases into Lumira, according to the BI convergence strategy announced two years ago.

 

Expect Additional IT Projects to Support the SAP Digital Board Room

 

If the pilot of the SAP Digital Boardroom exposes data quality or data latency issues, expect funding to resolve them. Don’t blow your funding opportunity by spouting off too much techno gobbledygook about master data management and data governance. The end result is literally hanging on the wall – explain what needs to be resolved in terms of its business value, not its technical merit.

 

Not a New Idea

 

The Digital Boardroom isn’t a new idea. Several years ago, P&G, the global consumer packaged goods (CPG) giant, received a lot of glowing press about their “decision cockpits” (Try Googling “P&G decision cockpit”). Despite P&G’s heavy use of SAP technology, “decision cockpits” were initially implemented using non-SAP technology. I’ve worked with a lot of organizations who have standardized on technology or vendors largely because “P&G does this” or “P&G does that”. There are long coattails for the “decision cockpit” here- hop on them if you can!

 

But Our Executives Won’t Touch Technology

 

Possibly. But who doesn’t want to solve problems the P&G way? The board room is increasingly not a place for technophobes. SAP could probably help overcome this objection by building a golf swing tutor or first-person shooter Easter egg into the solution. But as Steve Lucas has clearly said, every organization needs to be a digital organization (see his related article, Go Digital or Die – Thoughts on the Digital Transformation). Or it will die.

 

Always In Motion Is the Future

 

The SAP Digital Boardroom is built on top of SAP BusinessObjects Cloud and both are updated with new capabilities every two weeks. If the solution doesn’t seem to offer the right capabilities today, be sure to keep an open mind in the future as the product evolves.

 

Have you seen the SAP Digital Boardroom? Can it bring value to your executive team?

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4 Comments

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  1. Matt Potts

    Great post Dallas. Definitely agree that the Digital Boardroom isn’t just applicable to the boardroom. I very much see this type of engaging and collaborative technology being applicable to all team meetings/hubs.

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  2. Ty Miller

    Great stuff Dallas. Note that the Digital Boardroom is built on top of SAP BusinessObjects Cloud which itself is built on the technology platform of HCP. A small, but not inconsequential difference from saying SAP Digital Boardroom is built on the same technology platform as SAP BusinessObjects Cloud…

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  3. Stephan Roßbach

    It’s About Value, Not Cost

    I like the naive approach on this topic; while value is uncertain, costs are for sure.

    Or may I assume, that, if it adds no value, than it costs none?

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