DON’T MISS SAPRadio Changing the Game with HR Episode 4: “Winning the War on Talent with the Candidate Experience” – on Changing the Game with HR Radio – July 7 at 11 AM PT / 2 PM ET – Follow us on Twitter: #SAPRadio
This episode is part of a 10-episode SAP SuccessFactors radio series that started on May 26 and will continue to air every other Thursday at 11 AM PT/ 2 PM ET on the VoiceAmerica network Business Channel, SAP Radio Changing the Game with HR. The series will run through to the end of September and all shows will be recorded and available for download or playing via the website. Our previous show, “HR, Inclusion and Diversity: Where to from here?” is available here.
HR has been under intense pressure to provide a more “consumer-grade experience”, and this is nowhere more prevalent than in recruiting, where the overlap between customer and candidate continues to grow. Candidates are savvier and more connected than ever; time to rethink the candidate experience is upon us. Digital and mobile experiences have directly influenced what candidates expect in brand, marketing, career site and in the hiring process. This extends well beyond just the application stage, from first view of a social post or job posting all the way through to hire.
Given rise to this new world order in recruiting, technology has leveled the playing field in many ways for the global talent pool and those who vie to hire them. Further, the influence of the millennial generation has resulted in hiring firms to compete on brand messages, values and pre-hire experience in addition to compensation packages and potential career trajectories.
According to Smart Insights, nearly half the world’s population uses the internet (46%), nearly a third use social media (31%), over a quarter use mobile devices for social media interactions (27%), and over half use mobile for both formal and informal interactions (51%). The numbers don’t lie. With this kind of access, recruiters have no choice but to meet potential candidates where they are and compete with the noise of every other brand going after the same passive and active candidates.
This radio program will explore how technology has created a need for recruiters to be more than acquisition-savvy, they must also be marketing and social media experts, by covering topics including:
- Key differences between traditional recruiting and marketing recruiting mindsets
- Critical components to driving successful consumer-grade recruiting efforts
- Role of employer brand throughout the candidate experience
- Why human resources recruiters who do not become digitally savvy will fail
- Understanding what, when, and how to measure in the new age of digital recruiting
Join host Bonnie D. Graham as she talks with panelists:
- Tiffany Williams, SAP SuccessFactors, Client Value and Adoption Consultant for Recruiting
- Stacy Alsides, 3D Results, Recruiting Practice Director
- Jeff Mills, SAP SuccessFactors, Recruiting and Onboarding Solution Management Director
To learn about transforming HR for the digital workforce go www.successfactors.com