Create a more personalized message that also has more relevance to your customers and prospects. Included is a playbook that serves as a guide to the industry kit. The playbook will help you better understand the benefits and how to use what is included. Some assets that are included in the indsutry kits are, copy blocks and headlines, tele guides, vito/appt setting email copy, content offers, enablement materials. Industry Kits for both primary and secondary industries are available.