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Author's profile photo Fred Isbell

Running Live: Key Considerations for Digital Transformation and Innovation

By Fred Isbell, senior director and head of Thought Leadership – Digital Business Services Marketing, SAP

One of the things I love about my work is being around smart people. Whenever anyone asks me why I’ve worked for only two companies throughout my 30-year career, that’s my standard answer – great people with whom I work and learn. Fortunately for me, these great people are from a mix of internal and external colleagues, partners, customers, analysts, and more. And nothing was more thrilling than meeting some of them at last month’s SAPPHIRE NOW and ASUG in Orlando, Florida. Not only does this conference mark the midpoint of an active event season, but it also gives me an opportunity to meet, hear, and interact with these forward-thinking and insightful people.


Michael Krigsman
is one such person. Recognized internationally as an analyst, strategy advisor, enterprise advocate, and blogger, he is the founder of CxOTalk and runs the web-based community focusing on CIOs, CMOs, and Chief Digital Officers. Michael also recently became a fellow at the Center for Digital Strategies at Dartmouth College’s Tuck School of Business. I had a chance to talk with Michael on the first day of the SAPPHIRE NOW event and asked him to share his aha moments, including key considerations for customers and partners in the face of digital transformation. I particularly liked his frank observations on customer transparency, which is a fundamental element of the SAP conversation on Live Business and the evolution of Run Simple.

Like Michael Krigsman, Stuart Williams, vice president of Research for Technology Business Research (TBR), is another engaging thought leader who focuses on IT business models and innovation, go-to-market strategies, and customer and market dynamics. As the former head of TBR’s Software and Cloud Practices team, he relates the themes of Live Business; digital transformation; and the confluence of platforms, innovations, and lines of business to the overall experiences of his customers. From his perspective, our shift towards value assurance services can precisely guide the journey to digital transformation and help establish a digital core that makes business operations more responsive and efficient.

I’m also looking forward to hosting an upcoming thought leadership Webcast “The Future of Support in an Era of Cloud and the Internet of Things (IoT)” sponsored by Digital Business Services at SAP, on June 9 at 11:00 a.m. EDT. We’ll have a great panel of subject-matter experts including Elaina Stergiades, research manager of IDC Software and Hardware Support Services; Michael Rieder, senior vice president and global head of SAP Enterprise Support & Premium Engagements; and Sei Drake, chief architect of Co-Engineering and Innovation at SAP America.

We hope you can join us for this informative Webcast of intelligent people from whom we can all learn!

  Fred is the senior director and head of Thought Leadership for Digital Business Services Marketing at SAP.

Join Fred online:
Twitter, Facebook, LinkedIn,, SAP Services Hub

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